The Brain Development and Violence Essay - 1056 Words

The Brain Development and Violence Juanita S Farmer DeVry University Victimology Professor: Jeannine Quear What causes a person to become violent? Is a person born to be a killer or do social pressures cause a person to lash out? These are questions that scientists have been searching for answers to for decades. Though there are many theories about biological influences, there is no set rule that applies to everyone that explains what makes a person turn violent. There are three events that scientist have determine that can cause damage to the brain. I will try to show how these factors can have an influence on the brain and might lead to violent behavior, they are: head injuries, malnutrition, and exposure to chemicals or poison†¦show more content†¦Along with the cortex there is a chance that the amygdala might be damaged because of a TBI. The amygdala is located between the emotional center of the brain and the cerebral cortex, and if damaged it can cause a loss of inhibitions towards dangerous activities including violence and aggression. We all understand how being hungry ca n make us feel cranky, but does nutrition have any effect on the ability to control behaviors? According to Derrick Lonsdale, MD â€Å"high calorie malnutrition contributes to crime and violence†. In his study Crime and Violence: A Hypothetical Explanation of Its Relationship With High Calorie Malnutrition, it is stated that High calorie malnutrition can create irritable brainstem†. This irritable brainstem can increase response and in the worst scenario create temporary insanity and take over the complete behavior of the individual. (Orfano, 2002) He also addresses the fact that not only the lack of nutritious food but the lack of certain vitamins and minerals in a child’s diet might lead to an imbalance in the brain which results in aggressive and violent activities that may follow them into adulthood. Thiamin deficiency can cause irritability, magnesium help control the sensitivity to stress and a deficiency of it may promote aggressive behavior, and vitami n B12 deficiency is linked to paranoia, violence and depression. Many studies acknowledge the human risk to certain toxins such as lead, mercury,Show MoreRelatedThe Effects Of Violence On Children s Brain Development769 Words   |  4 PagesA child who was exposed or, experienced violence suffers multiply negative physical and mental health outcomes. Violence is especially distressing for smaller children, because they spend more time with their parents. Since, smaller children rely more on their parents to protect them and make their environment safe. Violence at home creates a stressful environment and also health problems that carries on into their adulthood. Exposure to violence at home may teach a child to learn to be more aggressiveRead MoreFrom the birth, the babys brain is 25 % of adult body weight and then will be up to 66 % at the800 Words   |  4 Pagesbabys brain is 25 % of adult body weight and then will be up to 66 % at the end of the first year due to the brain gro wth development which happen between the seventh prenatal months and the first birthday of children(refer pada apa). Developing of children brain is most sensitive to the effects of experiences of violence moment in this time. The research (kajian dari sapa) on brain development shows that the exposure to the scary experience of violence will change the organization of the brain andRead MoreAnatomy Of Violence : The Biological Roots Of Crime908 Words   |  4 Pages Anatomy of Violence: The Biological Roots of Crime Behavioral neuroscience or biological psychology employs the principles of brain pathology to the study of human behavior through genetic, physiological, and developmental operations, as well as, the brain’s capacity to change with experience. 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The Offences Against the Person Act (1981) defines the violent forceful infliction of physical injury as GrievousRead MoreBehavioral Psychology And Human Behavior771 Words   |  4 Pagesneuroscience or biological psychology employs the principles of brain pathology to the study of human behavior through genetic, physiological, and developmental operations, as well as, the brain’s capacity to change with experience. Since the second world war, crime was largely attributed to mostly economic, political, and social factors, along with what psychologists termed at the time, the â€Å"weak character† of mental disturbance, and brain biology was rarely considered. However, new advances in neuroscienceRead MoreThe Brain And Its Effect On Brain Development1335 Words   |  6 Pagessex, drug abuse, and unhealthy lifestyles because of the natural sequence of our brain development. Myelination and maturation of the neurons in the brain work from the back of the brain towards the front. This is important because the prefrontal cort ex is located at the front of the brain and is responsible for problem solving, processing complex thoughts, a decision making. The limbic system is at the base of the brain and is responsible for emotions such as fear and anxiety. Therefore, the limbicRead MoreAmerican Psychological Association Defines Traumatic Event989 Words   |  4 Pages death or the physical integrity of self or others†(American Psychiatric Association, 2000). Childhood trauma is the experience of traumatic event or events which creates a substantial and long term damage to the mental and physical growth and development of a child(National Child Traumatic Stress Network, 2013). National prevalence of childhood trauma indicates trauma is a frequent occurrence in which majority of Americas have witnessed or experienced a single or multiple traumatic events beforeRead MoreThe Effects of Video Games and Violence 1169 Words   |  5 Pagescreation of violent video games or mature games, there have been con stant arguments whether or not if these games will increase violence in the player. Although, not all video games are graphic and violent in nature, some video games may promote skills such as motor coordination, learning, and creativity. Anyway, there are researches on the effects between video games and violence. The studies show concerns about the effect of violent video games on young people who play videogames extremely (too much)Read MoreAnalysis Of Wuthering Heights And The Poisonwood Bible1468 Words   |  6 PagesSimply turn on the TV, and on any news channel the viewer is sure to hear reports regarding some issue currently present in society. Most common are stories covering crime, violence, and political scandals. What does not receive as much publicity though, is the abuse and neglect inflicted on children across the country. In literature, characters that experience maltreatment as children tend to fit the â€Å"underdog† mold, for they are unable to stand against the wrongs dealt unto them until a later timeRead MoreChildhood Trauma And How The Environment Affects Their Learning1452 Words   |  6 PagesScientific research over the last 20 years has demonstrated that repeated exposure to trauma and chronic stress in early childhood can impair brain development. For my res earch I have chosen the topic: Childhood Trauma and how the environment affects their learning. Increasing the quality of service and their stability help to foster positive responsive relationships with nurturing caregivers. As children struggle it is important for us to identify environmental factors and triggers that have an

The Continuous Civil Unrest Of The Empire Between 509 Bce...

Rome at the beginning was just a small city built on hills, but soon enlarged to one of the largest empires around the world. Located in the middle of the Mediterranean, it was a prime spot for trade and was influenced by surrounding areas such as Greece. In ancient Rome, the city became a Republic and prospered as an Empire expanding to 3.5 million square miles at its height. As ancient Rome continued to grow from the Republic to the Empire between 509 BCE and 476 CE, culturally the acceptance of a new monotheistic religion, Christianity emerged, changing from the previous polytheistic religions and the army changed from a citizen soldier to a standing army. The continuous civil unrest of the poor due to the troubled economy remained throughout Rome’s period. With Rome’s acceptance of the many polytheistic religions around the region, the emergence of a new monotheistic religion created conflicts with the Roman government. Many of the religions practiced in the Roman Republic were polytheistic, but they were accepted by the government as long as the religion worshipped many gods, such as the main worship of the Roman Gods. During the Roman Empire, Christianity was introduced. It was appealing because the new and different religion promised an immediate life after death unlike some religions such as Hinduism in India, where the final goal, Moksha, did not occur right after death. This made it appealing to convert along with the promised personal relationship with God and

Bandura Social Learning Theory for Imitation -myassignmenthelp.com

Question: Discuss about theBandura Social Learning Theory for Imitation. Answer: Introduction Banduras social learning theory proposes that human beings learn from each other through observation, imitation and modeling others. This theory has thus known for being the bridge between the behaviorist as well as cognitive learning theories as it includes attention, memory and motivation (Cherry 2012). However, people learn mainly through observing others behavior, their attitudes and the result of those behavior. Social learning theory thus describes the behavior of the humans in terms of uninterrupted mutual interaction between the cognitive, the behavioral and the environmental effects. In social learning theory which was proposed by Albert Bandura in 1977, he was found to be agreeing with the behaviorist learning theories who has given the concept of classical and operant conditioning. Bandura was found to attach two theories that are more essential with the existing ones and those are the concepts of observational learning and the mediating procedure that is occurring between stimuli and the responses (Rosenthal and Zimmerman 2014). The selected learning theory for this report is Albert Banduras social learning theory. In this, report the critical analysis of the theory is done keeping in mind the clinical environment and suggesting ways to facilitate the learning of nurses in this same environment. Discussion Critical analysis of this theory within the clinical environment Social learning theory (SLT) is also used in clinical environment. Presently, Banduras focus has turned towards the effect of social factors and the context inside which the learning and behavior will take place (Yardley, Teunissen and Dornan 2012). After evolution of this model, the learned are started to be viewed as central, thus suggesting the requirement to identify what the learners are recognizing and how they are explaining and responding to the social situations. Therefore, cautious considerations are to be needed for the clinical environment, which acts as a social situation here. According to Banduras rapid observations was that people do not need direct experiences to learn rather learning can occur through taking into account the behavior of other people and what the outcome of their behavior are. As learning is a social procedure where the significant others act as a model providing convincing examples or becomes the role model against how to think, feel and act in a si tuation. Research demonstrate that the nurse administrators attitude and their actions guarantee safety, combining knowledge with the practice, sharing their feelings, challenging the working nurses and the students and displaying competence as well as willingness to give assistance to others and this influence the result of the supervision of clinical processes. The Social learning approach takes under consideration the thought processes and appreciates the role that they would play in determining if a behavior should be followed or not. However, this theory supplies a comprehensive clarification of individual learning by acknowledging the role of the meditational processes. Thus, it becomes capable in explaining some very complex behaviors but it cannot sufficiently account to develop the scope of behaviors that includes thoughts as well as feelings. Individuals have much control in their through the cognitive processes among their behaviors and because of any experiences of violence those behaviors are not to be reproduced. Bandura due to this particular reason modified this theory and gave the theory a new name in 1986 calling it social cognitive theory (SCT) for our better understanding that how individuals also learn from their social experiences. Therefore, criticism mainly arises out of the commitment towards the environment, which pl ays an essential influence on the behavior. It is thus, limiting to explain behavior totally in terms of nature or nurture and the attempts for doing this misjudge the difficulties of the human behavior. Combining the Behaviorism and Cognitivism, Bandura has four principles of social learning, which are the matter of attention and focus, the context is highly essential as retention depends upon it, on demand the reproduction will be occurring and lastly the intrinsic and extrinsic motivations (Pool, Poell and ten Cate 2013). Thus, exploring the clinical environment these four principles plays a vital role in the clinical environment as well. Like the first principle says that for the clinical professionals focus is very much needed on their patients. If any novel or different problem is coming to them then it must be the focus of attention. Thus, social context guides to strengthen these realizations of the clinical professionals (Grol et al. 2013). Moving on to the next one it can be said that by internalizing information in the memory from the previous experiences learning can take place. Therefore, in similar kind of cases when the clinicians are encountered, they often recall the information gathered and restored previously and apply them on patients. People reproduce the learned information that they have gathered previously. However, this is also for the case of clinical scenarios where their practices of certain information are done mentally as well as physically that enhances their responses (Barone, Maddux and Snyder 2012). Lastly, the principle that helps in the clinical environment is motivation. Motivation can helps in enhancing the behavior by observing the other person in the same field being rewarded or punished for some acts or behavior. This is will motivate from doing or avoiding that same thing. Extrinsic and intrinsic motivation actually helps in the clinical settings so that the nurses and the doctors can have their job satisfaction. Excitement, interests, happiness, their self-determination, competence, curiosity characterize intrinsic motivated professionals for them to have higher levels of involvement in their respective job (Nasrin Soroor and Soodabeh 2012). Studies found out that burnout were especially prevailing among the nurses because they put high intrinsic attempt on their jobs. Another study says nurses extremely give value to the psychological rewards like the appreciation when they get for their work from others, compliments and contact with other patients. On the other hand, extrinsically motivated nurses are found that disparity of extrinsic efforts are spent are high and extrinsic rewards that are obtained is low and altogether it is highly related to burnout syndrome (Federici and Skaalvik 2012). It is also said by researchers that nurses more commonly mention rewards involuntarily those are financial than the ones which are non-financial or psychological rewards (Burke and Mancuso 2012). Ways of how this theory can facilitate the learning of nurses within clinical environment Social learning theory can be an efficient tool that can actually help the nurses by having its implications at the clinical environments. Observation that is the key component in Banduras social learning theory is an important component for the nurses as well from the very beginning when they are a student and need to have a professional role that can be possible only by observing the already existing professional behaviors of the experienced nurses performing (Middleton 2013). Only the performances that are to be observed but nurses views the interactions with patients, team members and others. Thus, by observing these an attitude is developed concerning the practice, concurrent skills and approaches. Apart from this, a skilled person should be playing the role model so that their eagerness and attentiveness in the profession of nursing should be transferred to the nursing students who can develop them to perform the professional skills in future (Henderson et al. 2012). In nursing, this theorys application is not only observing but also acquiring new behaviors and skills, enhancing those behaviors that are previously learned and pulling the focus of the learner towards education of nurses. Another concept that is associated with social learning theory is vicarious reinforcement that includes deciding whether the role models are to be perceived as reward or punishment for their behavior (Hoover, Giambatista and Belkin 2012). This however has a straight effect on learning whether the role model is perceived as rewarded or punished by the observer. This might be the reason for which the health professional are not likely to get attracted to geriatric care. However, from this it can be suggested that nurses should be allowed to observe senior staffs handling patients so that learning can take place through observation. A skilled mentor is also important so that they can learn from their behavior and attitude. Bandura has however shifted his attention we re the social factors as well as the social context plays a vital role within which the learning and behavior takes place. Thus, there must be cautious consideration for the clinical environment, which is actually the social situation that the nurses will perceive, interpret and respond. Further, it can act as a way to be applied in the education of nurses because it can help address the psychosocial problems and increases the use of supporting groups (Munn-Giddings and Winter 2013). Nurses can apply social learning theory when they are dealing with the teenage mothers and labeling alcoholism among the older adults (Walker 2012). The nurses performance in the clinical surrounding will have an impact due to the combination of reinforcement or the punishment by the behavior of their role model, the situation where the learning is taking place followed by the suitable succeeding situation where the behaviors needs to get exhibited. Thus, by focusing on the self-regulating processes that actually resides within the learner that is here in the clinical environment it is the nurses so their learning can enhances through this (Hatlevik 2012). However, to improve the learning of nurses the role of the teacher is also important that will act as a leading role model who can use fruitful role models for teaching those are rewarded for their behaviors, to evaluate the inner regulations of the nurses and to further gives the feedback for the nurses performance (Biddle 2013). Social learning theory actually goes beyond the relationship of the teacher and the learner and moves towards the larger society where it can guide explaining the process of socialization and the behavioral breakdown in the society. Conclusion To conclude this report, it can be said that Albert bandura proposed social learning theory in 1977 which states that individuals learn through observing the behaviors of other as well as imitating and modeling them. Banduras social learning theory also comprises of attention, motivation and memory and so because of this social learning theory is often considered as the connecter between the behaviorist and the cognitive viewpoints. Moving forward with this theory it can be seen comprising of four major principles that are the attention and focus on the task, the context that is highly essential as retention depends upon it, occurring of reproduction on demand and lastly the intrinsic and extrinsic motivations. Social learning theory however has a great effect on the nurses whose learning can be facilitated if they are given skilled role models and ample situations where they can use observational learning. The role of a teacher is an essential factor that can guide the nurses who ca n actually provide a helpful feedback that will definitely enhance learning in the clinical environment. References Barone, D.F., Maddux, J.E. and Snyder, C.R., 2012. Social cognitive psychology: History and current domains. Springer Science Business Media. Biddle, B.J., 2013. Role theory: Expectations, identities, and behaviors. Academic Press. Burke, H. and Mancuso, L., 2012. Social cognitive theory, metacognition, and simulation learning in nursing education. Journal of Nursing Education, 51(10), pp.543-548. Cherry, K., 2012. Social learning theory. Retrieved July, 2, p.2012. Federici, R.A. and Skaalvik, E.M., 2012. Principal self-efficacy: Relations with burnout, job satisfaction and motivation to quit. Social Psychology of Education: An International Journal, 15(3), p.295. Grol, R., Wensing, M., Eccles, M. and Davis, D. eds., 2013. Improving patient care: the implementation of change in health care. John Wiley Sons. Hatlevik, I.K.R., 2012. The theory?practice relationship: reflective skills and theoretical knowledge as key factors in bridging the gap between theory and practice in initial nursing education. Journal of advanced nursing, 68(4), pp.868-877. Henderson, A., Cooke, M., Creedy, D.K. and Walker, R., 2012. Nursing students' perceptions of learning in practice environments: a review. Nurse education today, 32(3), pp.299-302. Hoover, J.D., Giambatista, R.C. and Belkin, L.Y., 2012. Eyes on, hands on: Vicarious observational learning as an enhancement of direct experience. Academy of Management Learning Education, 11(4), pp.591-608. Middleton, R., 2013. Active learning and leadership in an undergraduate curriculum: How effective is it for student learning and transition to practice?. Nurse Education in Practice, 13(2), pp.83-88. Munn-Giddings, C. and Winter, R., 2013. A handbook for action research in health and social care. Routledge. Nasrin, H., Soroor, P. and Soodabeh, J., 2012. Nursing challenges in motivating nursing students through clinical education: a grounded theory study. Nursing research and practice, 2012. Pool, I., Poell, R. and ten Cate, O., 2013. Nurses and managers perceptions of continuing professional development for older and younger nurses: a focus group study. International journal of nursing studies, 50(1), pp.34-43. Rosenthal, T.L. and Zimmerman, B.J., 2014. Social learning and cognition. Academic Press. Walker, J., 2012. Psychology for nurses and the caring professions. McGraw-Hill Education (UK). Yardley, S., Teunissen, P.W. and Dornan, T., 2012. Experiential learning: transforming theory into practice. Medical teacher, 34(2), pp.161-164

Timeout Essay Research Paper 1What criteria did free essay sample

Timeout Essay, Research Paper 1.What standards did Cadbury Ireland usage in developing TimeOut? Cadbury # 8217 ; s Ireland in finding standards for developing TimeOut, looked at it # 8217 ; s strengths and competences which it felt it had expertness or could derive competitory advantage in. It identified three engineerings, which would fall into this class. I.Extrusion 2.Flake cocoa industry 3.Wafer devising and baking Cadbury # 8217 ; s Ireland combined these three country # 8217 ; s of excellence ( i.e. nucleus competences ) to develop a merchandise to make full the bridge-brand place, which would straight vie against it # 8217 ; s rivals of Twix and KitKat in the bar-biscuit market. Cadbury must besides see another factor in developing TimeOut. This is Dairy Milk cocoa. Cadbury Dairy Milk cocoa is made from fresh Irish milk and is used in all of Cadbury # 8217 ; s merchandises, every bit good as being marketed individually under the Cadbury Dairy Milk trade name. But the most of import standards for developing TimeOut was the manner in which Cadbury defined market sections. We will write a custom essay sample on Timeout Essay Research Paper 1What criteria did or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Cadbury defines sections on the footing of how clients buy instead than on how a merchandise is made. This method of specifying market sections allowed Cadbury Ireland to place a important ingestion form whereby the take-home section is increasing its portion of the confectionery market. They besides noticed an convergence in the market place where trade names which were traditionally seen as bars, were now distributing out into the biscuit market. This standard meant that Cadbury Ireland would hold to develop a merchandise, which would sit into this bridge-brand place between the saloon and biscuit market, i.e. it would be every bit fulfilling to the confectionery market as a saloon in it # 8217 ; s ain right, and to the biscuit market as a bite at break clip. 2.Which selling mix variables were most of import in positioning TimeOut? The selling mix variables besides known as the 4 P # 8217 ; s are merchandise, pricing, packaging and publicity. The most of import selling mix variable in the placement of TimeOut were merchandise, packaging, and publicity. Given the power of retail merchants Cadbury had small discretion in the finding of the monetary value of TimeOut. Therefore the issue of pricing was non that of import in the placement of TimeOut. In positioning TimeOut as a bridge-brand merchandise between the saloon and biscuit market the most of import selling mix variable was basically the merchandise. Cadbury Ireland needed to make a merchandise which would incorporate adequate biscuit to fulfill the biscuit market, while incorporating adequate cocoa to every bit fulfill the saloon market. They achieved this through a technological progress which allowed them to layer flake on to wafer. TimeOut consists of a flake Centre, sandwiched between two wafers and covered in dairy milk cocoa. In TimeOut, Cadbury Ire land seemed to of found a alone mix of cocoa and biscuit to fulfill both markets. Other considerations under merchandise were the name and the negligee layout. It was discovered that utilizing a name bespeaking the timing and state of affairs in which the saloon should be consumed greatly enhanced the clients apprehension of what the merchandise was designed for. The name TimeOut efficaciously portrays the purposes of TimeOut to be a saloon taken at snack clip. This thought was supported by the image of a clock and a mug on the negligee, to once more propose use at bite clip. The color strategy of the negligee is besides interesting. The blue/red/yellow coloring material strategy makes TimeOut stand out in a market which is preponderantly uses darker coloring material strategies such as black/brown or gold. The lighter color strategy of TimeOut is more easy associated with light biscuity bars, mentioning to the wafer parts in TimeOut, and besides giving the image of TimeOut as a igniter, healthier saloon. TimeOuts packaging constellation was really of import. If TimeOut merely established themselves in standard format foremost and so proceeded to spread out into all the different formats at a ulterior day of the month, they would non hold made the needed impact on the span trade name market. Therefore, they produced in a assortment of formats from the beginning, i.e. criterion, 5-pack, breakpack, and treat-size. This allowed them to run into the demands of the legion different user groups of the merchandise. On it # 8217 ; s let go of TimeOuts placement was supported by heavy advertisement and publicity runs. Television and wireless advertisement emphasised the # 8220 ; TimeOut at any clip # 8221 ; subject, while publicities such as giving a free TimeOut saloon with every criterion box of Lyons tea, the largest selling trade name of tea in Ireland, clearly marked TimeOuts desired positioning as a drink concomitant. On the other manus, TimeOuts generous distribution of free samples, both at in-store publicities and at street activities, showed it wanted to b taken earnestly as a saloon in it # 8217 ; s ain right. Therefore through the selling mix variables of merchandise, packaging, and publicity TimeOut clearly positioned itself in the bridge-brand place of the saloon and biscuit market. 3.How did the placement and selling schemes of its chief rival influence TimeOuts placement? The bridge-brand market is a really competitory market, and placement is a really of import factor to success. TimeOuts placement and the placement of its chief rivals is best illustrated by the following placement map. Barroom Market Bridge-Brand Position Bar A ; Snack Market Low PriceHigh Monetary value Bite Market Among TimeOuts chief rivals in the bridge-brand market are Twix, KitKat, Cadbury Snack and Jacobs Club Milk. As shown in the placement map above Twix is positioned in the bridge-brand market but is non every bit concentrated in the bite market as some of the others. Twix is positioned on its good value-for-money, even though it # 8217 ; s monetary value is about that of market par. It # 8217 ; s placement in the bite market is personified by the motto # 8220 ; Whenever there # 8217 ; s a bite spread. Twix fits. # 8221 ; Twix # 8217 ; s selling scheme is backed up by the heavy advertisement it continues to have. Another chief rival would be KitKat. Although KitKat would be considered more of a bite than Twix, it places itself by a heavy advertisement scheme like Twix and besides by maintaining its monetary value 2-4p below market par. KitKat showed it # 8217 ; s want to be present in both saloon and biscuit market by the usage of advertisement runs such as the innovative advert which debated # 8220 ; it # 8217 ; s a biscuit # 8230 ; it # 8217 ; s a saloon # 8221 ; . KitKat # 8217 ; s positioning scheme would look to hold worked with it entering gross revenues of around? 1 1 million in 1992, one of the highest gross revenues figures for that market. Although available in individual format, Jacobs Club Milk bars have neer made a great impact in the impulse saloon market. Their chief country of gross revenues would be the household six battalion format. This is so because of the traditional utilizations of Club Milk. As one of the oldest bite trade names on the market Club Milk is traditionally perceived as a bite to be taken at tea clip, and a bite that is great to set in a jammed tiffin for kids traveling to school and so away. This thought of bite at tea clip is reinforced by the catchy slogan # 8220 ; If you # 8217 ; re traveling to hold a cupper, have a club. # 8221 ; The placement of Cadburys Snack was really interesting. Cadbury Snack is now one of the dominant forces in the bite market. This is achieved chiefly through food market gross revenues and gross revenues to the providing market. This nexus with the catering industry and providing events is really of import to Cadbury Snack. Not merely does it increase gross revenues but it besides steadfastly places Cadbury Snack in the bite market. Peoples who would travel to events and standard Cadbury Snack as a drink concomitant would be more accustom to it as a bite and easy tie in it with break times or tea times. Besides Cadbury Snack assortment of bite merchandises, i.e. the xanthous Snack, the violet Snack and the pink Snack, aid to provide for the different gustatory sensations and therefore a wider section of the markets. TimeOuts positioning comparative to these other merchandises was done by edifice consciousness through test and publicity and significant initial advertisement. But unlike the some of the other merchandises TimeOut build trueness and therefore could last and thrive one time the initial heavy advertisement support was removed. This is apparent by the study which showed that out of the people surveyed that 97 % of kids ( aged 1 1 # 8211 ; 1 4 ) has used TimeOut and that 43 % of these would be regular users while 41 % being occasional users. TimeOut positioned itself in the center of the bridge-brand market trusting to capture both markets, yet did non vie to a great extend on monetary value, their monetary value being about that of market par. TimeOut did non seek to vie precisely like or mime any of it # 8217 ; s rivals, instead it used a scheme of deriving client trueness to enable it to cut down the sum of advertisement it had to make other trade names. Q4.What are the cultural factors that account for the success of TimeOut? Could TimeOut be successful in other European states? The cultural factors that account for TimeOuts success in the Irish and English markets are chiefly due to the alteration in cultural wonts refering eating in these states. The bite market is a really large and mature market in the United Kingdom and Ireland. It is basically a lifestyle market linked to the destructed attack to nutrient. In Ireland the people base their eating wonts around several occasions during the twenty-four hours, instead than two or three chief repasts. This is slightly due to the devastation of household mealtimes and less clip being devoted to repasts. Since this is the civilization in Ireland, the pattern of the 11 a.m. and 4 p.m. bite interruptions are really common. These interruptions normally consist of a cup of tea or java together with a piece of fruit, a cocoa saloon or a bar. The civilization in Ireland peculiar suits the bite saloon as Ireland are accomplished # 8220 ; noshers # 8221 ; as illustrated by research which shows the big growing in the Irish confectionery market which seen it reach one-year gross revenues of over? 240 million in both 1991 and 1992. This is besides apparent in a study, which measured ingestion of cocoa confectionery ( Kg per capita ) in EU states. Ireland and the United Kingdom both had the highest ingestion of cocoa with a figure of 8.3 kilogram. The success that TimeOut has enjoyed in Ireland and United Kingdom will be difficult to fit in other European states. This is illustrated by figures in the antecedently mentioned EU study. While Ireland and the United Kingdom both had the highest ingestion of cocoa with 8.3 kilogram other European states had ingestion degrees of every bit low as 0.5 kilograms, with the EU norm being merely 4.8 kilogram. Besides other European states civilization differs immensely from Ireland # 8217 ; s. As mentioned before the 11 a.m. and 4 p.m. bite interruptions are really common in Ireland, slightly due to the devastation of household mealtimes and less clip being d evoted to repasts, and besides indicates a slow but steady alteration in cultural wonts refering feeding. Even though this is partially what accounts for the addition in the bite market in other European states, they have non reached the same extent to which Ireland in this graze phenomenon ( wont of bite feeding and devastation of repasts ) .