The Brain Development and Violence Essay - 1056 Words

The Brain Development and Violence Juanita S Farmer DeVry University Victimology Professor: Jeannine Quear What causes a person to become violent? Is a person born to be a killer or do social pressures cause a person to lash out? These are questions that scientists have been searching for answers to for decades. Though there are many theories about biological influences, there is no set rule that applies to everyone that explains what makes a person turn violent. There are three events that scientist have determine that can cause damage to the brain. I will try to show how these factors can have an influence on the brain and might lead to violent behavior, they are: head injuries, malnutrition, and exposure to chemicals or poison†¦show more content†¦Along with the cortex there is a chance that the amygdala might be damaged because of a TBI. The amygdala is located between the emotional center of the brain and the cerebral cortex, and if damaged it can cause a loss of inhibitions towards dangerous activities including violence and aggression. We all understand how being hungry ca n make us feel cranky, but does nutrition have any effect on the ability to control behaviors? According to Derrick Lonsdale, MD â€Å"high calorie malnutrition contributes to crime and violence†. In his study Crime and Violence: A Hypothetical Explanation of Its Relationship With High Calorie Malnutrition, it is stated that High calorie malnutrition can create irritable brainstem†. This irritable brainstem can increase response and in the worst scenario create temporary insanity and take over the complete behavior of the individual. (Orfano, 2002) He also addresses the fact that not only the lack of nutritious food but the lack of certain vitamins and minerals in a child’s diet might lead to an imbalance in the brain which results in aggressive and violent activities that may follow them into adulthood. Thiamin deficiency can cause irritability, magnesium help control the sensitivity to stress and a deficiency of it may promote aggressive behavior, and vitami n B12 deficiency is linked to paranoia, violence and depression. Many studies acknowledge the human risk to certain toxins such as lead, mercury,Show MoreRelatedThe Effects Of Violence On Children s Brain Development769 Words   |  4 PagesA child who was exposed or, experienced violence suffers multiply negative physical and mental health outcomes. Violence is especially distressing for smaller children, because they spend more time with their parents. Since, smaller children rely more on their parents to protect them and make their environment safe. Violence at home creates a stressful environment and also health problems that carries on into their adulthood. Exposure to violence at home may teach a child to learn to be more aggressiveRead MoreFrom the birth, the babys brain is 25 % of adult body weight and then will be up to 66 % at the800 Words   |  4 Pagesbabys brain is 25 % of adult body weight and then will be up to 66 % at the end of the first year due to the brain gro wth development which happen between the seventh prenatal months and the first birthday of children(refer pada apa). Developing of children brain is most sensitive to the effects of experiences of violence moment in this time. The research (kajian dari sapa) on brain development shows that the exposure to the scary experience of violence will change the organization of the brain andRead MoreAnatomy Of Violence : The Biological Roots Of Crime908 Words   |  4 Pages Anatomy of Violence: The Biological Roots of Crime Behavioral neuroscience or biological psychology employs the principles of brain pathology to the study of human behavior through genetic, physiological, and developmental operations, as well as, the brain’s capacity to change with experience. Since the second world war, crime was largely attributed to mostly economic, political, and social factors, along with what psychologists termed at the time, the â€Å"weak character† of mental disturbance, andRead MoreFice Of National Statistics Crime Survey Essay1661 Words   |  7 PagesThe Office of National Statistics Crime Survey for England and Wales (2016) reported that violence against the person offences recorded by the police rose by 24% in the latest year with the latest figures representing the highest number of violence against the person offences recorded in a 12-month period since the introduction of the National Crime Recording Standard (NCRS) in April 2002. The Offences Against the Person Act (1981) defines the violent forceful infliction of physical injury as GrievousRead MoreBehavioral Psychology And Human Behavior771 Words   |  4 Pagesneuroscience or biological psychology employs the principles of brain pathology to the study of human behavior through genetic, physiological, and developmental operations, as well as, the brain’s capacity to change with experience. Since the second world war, crime was largely attributed to mostly economic, political, and social factors, along with what psychologists termed at the time, the â€Å"weak character† of mental disturbance, and brain biology was rarely considered. However, new advances in neuroscienceRead MoreThe Brain And Its Effect On Brain Development1335 Words   |  6 Pagessex, drug abuse, and unhealthy lifestyles because of the natural sequence of our brain development. Myelination and maturation of the neurons in the brain work from the back of the brain towards the front. This is important because the prefrontal cort ex is located at the front of the brain and is responsible for problem solving, processing complex thoughts, a decision making. The limbic system is at the base of the brain and is responsible for emotions such as fear and anxiety. Therefore, the limbicRead MoreAmerican Psychological Association Defines Traumatic Event989 Words   |  4 Pages death or the physical integrity of self or others†(American Psychiatric Association, 2000). Childhood trauma is the experience of traumatic event or events which creates a substantial and long term damage to the mental and physical growth and development of a child(National Child Traumatic Stress Network, 2013). National prevalence of childhood trauma indicates trauma is a frequent occurrence in which majority of Americas have witnessed or experienced a single or multiple traumatic events beforeRead MoreThe Effects of Video Games and Violence 1169 Words   |  5 Pagescreation of violent video games or mature games, there have been con stant arguments whether or not if these games will increase violence in the player. Although, not all video games are graphic and violent in nature, some video games may promote skills such as motor coordination, learning, and creativity. Anyway, there are researches on the effects between video games and violence. The studies show concerns about the effect of violent video games on young people who play videogames extremely (too much)Read MoreAnalysis Of Wuthering Heights And The Poisonwood Bible1468 Words   |  6 PagesSimply turn on the TV, and on any news channel the viewer is sure to hear reports regarding some issue currently present in society. Most common are stories covering crime, violence, and political scandals. What does not receive as much publicity though, is the abuse and neglect inflicted on children across the country. In literature, characters that experience maltreatment as children tend to fit the â€Å"underdog† mold, for they are unable to stand against the wrongs dealt unto them until a later timeRead MoreChildhood Trauma And How The Environment Affects Their Learning1452 Words   |  6 PagesScientific research over the last 20 years has demonstrated that repeated exposure to trauma and chronic stress in early childhood can impair brain development. For my res earch I have chosen the topic: Childhood Trauma and how the environment affects their learning. Increasing the quality of service and their stability help to foster positive responsive relationships with nurturing caregivers. As children struggle it is important for us to identify environmental factors and triggers that have an

The Continuous Civil Unrest Of The Empire Between 509 Bce...

Rome at the beginning was just a small city built on hills, but soon enlarged to one of the largest empires around the world. Located in the middle of the Mediterranean, it was a prime spot for trade and was influenced by surrounding areas such as Greece. In ancient Rome, the city became a Republic and prospered as an Empire expanding to 3.5 million square miles at its height. As ancient Rome continued to grow from the Republic to the Empire between 509 BCE and 476 CE, culturally the acceptance of a new monotheistic religion, Christianity emerged, changing from the previous polytheistic religions and the army changed from a citizen soldier to a standing army. The continuous civil unrest of the poor due to the troubled economy remained throughout Rome’s period. With Rome’s acceptance of the many polytheistic religions around the region, the emergence of a new monotheistic religion created conflicts with the Roman government. Many of the religions practiced in the Roman Republic were polytheistic, but they were accepted by the government as long as the religion worshipped many gods, such as the main worship of the Roman Gods. During the Roman Empire, Christianity was introduced. It was appealing because the new and different religion promised an immediate life after death unlike some religions such as Hinduism in India, where the final goal, Moksha, did not occur right after death. This made it appealing to convert along with the promised personal relationship with God and

Bandura Social Learning Theory for Imitation -myassignmenthelp.com

Question: Discuss about theBandura Social Learning Theory for Imitation. Answer: Introduction Banduras social learning theory proposes that human beings learn from each other through observation, imitation and modeling others. This theory has thus known for being the bridge between the behaviorist as well as cognitive learning theories as it includes attention, memory and motivation (Cherry 2012). However, people learn mainly through observing others behavior, their attitudes and the result of those behavior. Social learning theory thus describes the behavior of the humans in terms of uninterrupted mutual interaction between the cognitive, the behavioral and the environmental effects. In social learning theory which was proposed by Albert Bandura in 1977, he was found to be agreeing with the behaviorist learning theories who has given the concept of classical and operant conditioning. Bandura was found to attach two theories that are more essential with the existing ones and those are the concepts of observational learning and the mediating procedure that is occurring between stimuli and the responses (Rosenthal and Zimmerman 2014). The selected learning theory for this report is Albert Banduras social learning theory. In this, report the critical analysis of the theory is done keeping in mind the clinical environment and suggesting ways to facilitate the learning of nurses in this same environment. Discussion Critical analysis of this theory within the clinical environment Social learning theory (SLT) is also used in clinical environment. Presently, Banduras focus has turned towards the effect of social factors and the context inside which the learning and behavior will take place (Yardley, Teunissen and Dornan 2012). After evolution of this model, the learned are started to be viewed as central, thus suggesting the requirement to identify what the learners are recognizing and how they are explaining and responding to the social situations. Therefore, cautious considerations are to be needed for the clinical environment, which acts as a social situation here. According to Banduras rapid observations was that people do not need direct experiences to learn rather learning can occur through taking into account the behavior of other people and what the outcome of their behavior are. As learning is a social procedure where the significant others act as a model providing convincing examples or becomes the role model against how to think, feel and act in a si tuation. Research demonstrate that the nurse administrators attitude and their actions guarantee safety, combining knowledge with the practice, sharing their feelings, challenging the working nurses and the students and displaying competence as well as willingness to give assistance to others and this influence the result of the supervision of clinical processes. The Social learning approach takes under consideration the thought processes and appreciates the role that they would play in determining if a behavior should be followed or not. However, this theory supplies a comprehensive clarification of individual learning by acknowledging the role of the meditational processes. Thus, it becomes capable in explaining some very complex behaviors but it cannot sufficiently account to develop the scope of behaviors that includes thoughts as well as feelings. Individuals have much control in their through the cognitive processes among their behaviors and because of any experiences of violence those behaviors are not to be reproduced. Bandura due to this particular reason modified this theory and gave the theory a new name in 1986 calling it social cognitive theory (SCT) for our better understanding that how individuals also learn from their social experiences. Therefore, criticism mainly arises out of the commitment towards the environment, which pl ays an essential influence on the behavior. It is thus, limiting to explain behavior totally in terms of nature or nurture and the attempts for doing this misjudge the difficulties of the human behavior. Combining the Behaviorism and Cognitivism, Bandura has four principles of social learning, which are the matter of attention and focus, the context is highly essential as retention depends upon it, on demand the reproduction will be occurring and lastly the intrinsic and extrinsic motivations (Pool, Poell and ten Cate 2013). Thus, exploring the clinical environment these four principles plays a vital role in the clinical environment as well. Like the first principle says that for the clinical professionals focus is very much needed on their patients. If any novel or different problem is coming to them then it must be the focus of attention. Thus, social context guides to strengthen these realizations of the clinical professionals (Grol et al. 2013). Moving on to the next one it can be said that by internalizing information in the memory from the previous experiences learning can take place. Therefore, in similar kind of cases when the clinicians are encountered, they often recall the information gathered and restored previously and apply them on patients. People reproduce the learned information that they have gathered previously. However, this is also for the case of clinical scenarios where their practices of certain information are done mentally as well as physically that enhances their responses (Barone, Maddux and Snyder 2012). Lastly, the principle that helps in the clinical environment is motivation. Motivation can helps in enhancing the behavior by observing the other person in the same field being rewarded or punished for some acts or behavior. This is will motivate from doing or avoiding that same thing. Extrinsic and intrinsic motivation actually helps in the clinical settings so that the nurses and the doctors can have their job satisfaction. Excitement, interests, happiness, their self-determination, competence, curiosity characterize intrinsic motivated professionals for them to have higher levels of involvement in their respective job (Nasrin Soroor and Soodabeh 2012). Studies found out that burnout were especially prevailing among the nurses because they put high intrinsic attempt on their jobs. Another study says nurses extremely give value to the psychological rewards like the appreciation when they get for their work from others, compliments and contact with other patients. On the other hand, extrinsically motivated nurses are found that disparity of extrinsic efforts are spent are high and extrinsic rewards that are obtained is low and altogether it is highly related to burnout syndrome (Federici and Skaalvik 2012). It is also said by researchers that nurses more commonly mention rewards involuntarily those are financial than the ones which are non-financial or psychological rewards (Burke and Mancuso 2012). Ways of how this theory can facilitate the learning of nurses within clinical environment Social learning theory can be an efficient tool that can actually help the nurses by having its implications at the clinical environments. Observation that is the key component in Banduras social learning theory is an important component for the nurses as well from the very beginning when they are a student and need to have a professional role that can be possible only by observing the already existing professional behaviors of the experienced nurses performing (Middleton 2013). Only the performances that are to be observed but nurses views the interactions with patients, team members and others. Thus, by observing these an attitude is developed concerning the practice, concurrent skills and approaches. Apart from this, a skilled person should be playing the role model so that their eagerness and attentiveness in the profession of nursing should be transferred to the nursing students who can develop them to perform the professional skills in future (Henderson et al. 2012). In nursing, this theorys application is not only observing but also acquiring new behaviors and skills, enhancing those behaviors that are previously learned and pulling the focus of the learner towards education of nurses. Another concept that is associated with social learning theory is vicarious reinforcement that includes deciding whether the role models are to be perceived as reward or punishment for their behavior (Hoover, Giambatista and Belkin 2012). This however has a straight effect on learning whether the role model is perceived as rewarded or punished by the observer. This might be the reason for which the health professional are not likely to get attracted to geriatric care. However, from this it can be suggested that nurses should be allowed to observe senior staffs handling patients so that learning can take place through observation. A skilled mentor is also important so that they can learn from their behavior and attitude. Bandura has however shifted his attention we re the social factors as well as the social context plays a vital role within which the learning and behavior takes place. Thus, there must be cautious consideration for the clinical environment, which is actually the social situation that the nurses will perceive, interpret and respond. Further, it can act as a way to be applied in the education of nurses because it can help address the psychosocial problems and increases the use of supporting groups (Munn-Giddings and Winter 2013). Nurses can apply social learning theory when they are dealing with the teenage mothers and labeling alcoholism among the older adults (Walker 2012). The nurses performance in the clinical surrounding will have an impact due to the combination of reinforcement or the punishment by the behavior of their role model, the situation where the learning is taking place followed by the suitable succeeding situation where the behaviors needs to get exhibited. Thus, by focusing on the self-regulating processes that actually resides within the learner that is here in the clinical environment it is the nurses so their learning can enhances through this (Hatlevik 2012). However, to improve the learning of nurses the role of the teacher is also important that will act as a leading role model who can use fruitful role models for teaching those are rewarded for their behaviors, to evaluate the inner regulations of the nurses and to further gives the feedback for the nurses performance (Biddle 2013). Social learning theory actually goes beyond the relationship of the teacher and the learner and moves towards the larger society where it can guide explaining the process of socialization and the behavioral breakdown in the society. Conclusion To conclude this report, it can be said that Albert bandura proposed social learning theory in 1977 which states that individuals learn through observing the behaviors of other as well as imitating and modeling them. Banduras social learning theory also comprises of attention, motivation and memory and so because of this social learning theory is often considered as the connecter between the behaviorist and the cognitive viewpoints. Moving forward with this theory it can be seen comprising of four major principles that are the attention and focus on the task, the context that is highly essential as retention depends upon it, occurring of reproduction on demand and lastly the intrinsic and extrinsic motivations. Social learning theory however has a great effect on the nurses whose learning can be facilitated if they are given skilled role models and ample situations where they can use observational learning. The role of a teacher is an essential factor that can guide the nurses who ca n actually provide a helpful feedback that will definitely enhance learning in the clinical environment. References Barone, D.F., Maddux, J.E. and Snyder, C.R., 2012. Social cognitive psychology: History and current domains. Springer Science Business Media. Biddle, B.J., 2013. Role theory: Expectations, identities, and behaviors. Academic Press. Burke, H. and Mancuso, L., 2012. Social cognitive theory, metacognition, and simulation learning in nursing education. Journal of Nursing Education, 51(10), pp.543-548. Cherry, K., 2012. Social learning theory. Retrieved July, 2, p.2012. Federici, R.A. and Skaalvik, E.M., 2012. Principal self-efficacy: Relations with burnout, job satisfaction and motivation to quit. Social Psychology of Education: An International Journal, 15(3), p.295. Grol, R., Wensing, M., Eccles, M. and Davis, D. eds., 2013. Improving patient care: the implementation of change in health care. John Wiley Sons. Hatlevik, I.K.R., 2012. The theory?practice relationship: reflective skills and theoretical knowledge as key factors in bridging the gap between theory and practice in initial nursing education. Journal of advanced nursing, 68(4), pp.868-877. Henderson, A., Cooke, M., Creedy, D.K. and Walker, R., 2012. Nursing students' perceptions of learning in practice environments: a review. Nurse education today, 32(3), pp.299-302. Hoover, J.D., Giambatista, R.C. and Belkin, L.Y., 2012. Eyes on, hands on: Vicarious observational learning as an enhancement of direct experience. Academy of Management Learning Education, 11(4), pp.591-608. Middleton, R., 2013. Active learning and leadership in an undergraduate curriculum: How effective is it for student learning and transition to practice?. Nurse Education in Practice, 13(2), pp.83-88. Munn-Giddings, C. and Winter, R., 2013. A handbook for action research in health and social care. Routledge. Nasrin, H., Soroor, P. and Soodabeh, J., 2012. Nursing challenges in motivating nursing students through clinical education: a grounded theory study. Nursing research and practice, 2012. Pool, I., Poell, R. and ten Cate, O., 2013. Nurses and managers perceptions of continuing professional development for older and younger nurses: a focus group study. International journal of nursing studies, 50(1), pp.34-43. Rosenthal, T.L. and Zimmerman, B.J., 2014. Social learning and cognition. Academic Press. Walker, J., 2012. Psychology for nurses and the caring professions. McGraw-Hill Education (UK). Yardley, S., Teunissen, P.W. and Dornan, T., 2012. Experiential learning: transforming theory into practice. Medical teacher, 34(2), pp.161-164

Timeout Essay Research Paper 1What criteria did free essay sample

Timeout Essay, Research Paper 1.What standards did Cadbury Ireland usage in developing TimeOut? Cadbury # 8217 ; s Ireland in finding standards for developing TimeOut, looked at it # 8217 ; s strengths and competences which it felt it had expertness or could derive competitory advantage in. It identified three engineerings, which would fall into this class. I.Extrusion 2.Flake cocoa industry 3.Wafer devising and baking Cadbury # 8217 ; s Ireland combined these three country # 8217 ; s of excellence ( i.e. nucleus competences ) to develop a merchandise to make full the bridge-brand place, which would straight vie against it # 8217 ; s rivals of Twix and KitKat in the bar-biscuit market. Cadbury must besides see another factor in developing TimeOut. This is Dairy Milk cocoa. Cadbury Dairy Milk cocoa is made from fresh Irish milk and is used in all of Cadbury # 8217 ; s merchandises, every bit good as being marketed individually under the Cadbury Dairy Milk trade name. But the most of import standards for developing TimeOut was the manner in which Cadbury defined market sections. We will write a custom essay sample on Timeout Essay Research Paper 1What criteria did or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Cadbury defines sections on the footing of how clients buy instead than on how a merchandise is made. This method of specifying market sections allowed Cadbury Ireland to place a important ingestion form whereby the take-home section is increasing its portion of the confectionery market. They besides noticed an convergence in the market place where trade names which were traditionally seen as bars, were now distributing out into the biscuit market. This standard meant that Cadbury Ireland would hold to develop a merchandise, which would sit into this bridge-brand place between the saloon and biscuit market, i.e. it would be every bit fulfilling to the confectionery market as a saloon in it # 8217 ; s ain right, and to the biscuit market as a bite at break clip. 2.Which selling mix variables were most of import in positioning TimeOut? The selling mix variables besides known as the 4 P # 8217 ; s are merchandise, pricing, packaging and publicity. The most of import selling mix variable in the placement of TimeOut were merchandise, packaging, and publicity. Given the power of retail merchants Cadbury had small discretion in the finding of the monetary value of TimeOut. Therefore the issue of pricing was non that of import in the placement of TimeOut. In positioning TimeOut as a bridge-brand merchandise between the saloon and biscuit market the most of import selling mix variable was basically the merchandise. Cadbury Ireland needed to make a merchandise which would incorporate adequate biscuit to fulfill the biscuit market, while incorporating adequate cocoa to every bit fulfill the saloon market. They achieved this through a technological progress which allowed them to layer flake on to wafer. TimeOut consists of a flake Centre, sandwiched between two wafers and covered in dairy milk cocoa. In TimeOut, Cadbury Ire land seemed to of found a alone mix of cocoa and biscuit to fulfill both markets. Other considerations under merchandise were the name and the negligee layout. It was discovered that utilizing a name bespeaking the timing and state of affairs in which the saloon should be consumed greatly enhanced the clients apprehension of what the merchandise was designed for. The name TimeOut efficaciously portrays the purposes of TimeOut to be a saloon taken at snack clip. This thought was supported by the image of a clock and a mug on the negligee, to once more propose use at bite clip. The color strategy of the negligee is besides interesting. The blue/red/yellow coloring material strategy makes TimeOut stand out in a market which is preponderantly uses darker coloring material strategies such as black/brown or gold. The lighter color strategy of TimeOut is more easy associated with light biscuity bars, mentioning to the wafer parts in TimeOut, and besides giving the image of TimeOut as a igniter, healthier saloon. TimeOuts packaging constellation was really of import. If TimeOut merely established themselves in standard format foremost and so proceeded to spread out into all the different formats at a ulterior day of the month, they would non hold made the needed impact on the span trade name market. Therefore, they produced in a assortment of formats from the beginning, i.e. criterion, 5-pack, breakpack, and treat-size. This allowed them to run into the demands of the legion different user groups of the merchandise. On it # 8217 ; s let go of TimeOuts placement was supported by heavy advertisement and publicity runs. Television and wireless advertisement emphasised the # 8220 ; TimeOut at any clip # 8221 ; subject, while publicities such as giving a free TimeOut saloon with every criterion box of Lyons tea, the largest selling trade name of tea in Ireland, clearly marked TimeOuts desired positioning as a drink concomitant. On the other manus, TimeOuts generous distribution of free samples, both at in-store publicities and at street activities, showed it wanted to b taken earnestly as a saloon in it # 8217 ; s ain right. Therefore through the selling mix variables of merchandise, packaging, and publicity TimeOut clearly positioned itself in the bridge-brand place of the saloon and biscuit market. 3.How did the placement and selling schemes of its chief rival influence TimeOuts placement? The bridge-brand market is a really competitory market, and placement is a really of import factor to success. TimeOuts placement and the placement of its chief rivals is best illustrated by the following placement map. Barroom Market Bridge-Brand Position Bar A ; Snack Market Low PriceHigh Monetary value Bite Market Among TimeOuts chief rivals in the bridge-brand market are Twix, KitKat, Cadbury Snack and Jacobs Club Milk. As shown in the placement map above Twix is positioned in the bridge-brand market but is non every bit concentrated in the bite market as some of the others. Twix is positioned on its good value-for-money, even though it # 8217 ; s monetary value is about that of market par. It # 8217 ; s placement in the bite market is personified by the motto # 8220 ; Whenever there # 8217 ; s a bite spread. Twix fits. # 8221 ; Twix # 8217 ; s selling scheme is backed up by the heavy advertisement it continues to have. Another chief rival would be KitKat. Although KitKat would be considered more of a bite than Twix, it places itself by a heavy advertisement scheme like Twix and besides by maintaining its monetary value 2-4p below market par. KitKat showed it # 8217 ; s want to be present in both saloon and biscuit market by the usage of advertisement runs such as the innovative advert which debated # 8220 ; it # 8217 ; s a biscuit # 8230 ; it # 8217 ; s a saloon # 8221 ; . KitKat # 8217 ; s positioning scheme would look to hold worked with it entering gross revenues of around? 1 1 million in 1992, one of the highest gross revenues figures for that market. Although available in individual format, Jacobs Club Milk bars have neer made a great impact in the impulse saloon market. Their chief country of gross revenues would be the household six battalion format. This is so because of the traditional utilizations of Club Milk. As one of the oldest bite trade names on the market Club Milk is traditionally perceived as a bite to be taken at tea clip, and a bite that is great to set in a jammed tiffin for kids traveling to school and so away. This thought of bite at tea clip is reinforced by the catchy slogan # 8220 ; If you # 8217 ; re traveling to hold a cupper, have a club. # 8221 ; The placement of Cadburys Snack was really interesting. Cadbury Snack is now one of the dominant forces in the bite market. This is achieved chiefly through food market gross revenues and gross revenues to the providing market. This nexus with the catering industry and providing events is really of import to Cadbury Snack. Not merely does it increase gross revenues but it besides steadfastly places Cadbury Snack in the bite market. Peoples who would travel to events and standard Cadbury Snack as a drink concomitant would be more accustom to it as a bite and easy tie in it with break times or tea times. Besides Cadbury Snack assortment of bite merchandises, i.e. the xanthous Snack, the violet Snack and the pink Snack, aid to provide for the different gustatory sensations and therefore a wider section of the markets. TimeOuts positioning comparative to these other merchandises was done by edifice consciousness through test and publicity and significant initial advertisement. But unlike the some of the other merchandises TimeOut build trueness and therefore could last and thrive one time the initial heavy advertisement support was removed. This is apparent by the study which showed that out of the people surveyed that 97 % of kids ( aged 1 1 # 8211 ; 1 4 ) has used TimeOut and that 43 % of these would be regular users while 41 % being occasional users. TimeOut positioned itself in the center of the bridge-brand market trusting to capture both markets, yet did non vie to a great extend on monetary value, their monetary value being about that of market par. TimeOut did non seek to vie precisely like or mime any of it # 8217 ; s rivals, instead it used a scheme of deriving client trueness to enable it to cut down the sum of advertisement it had to make other trade names. Q4.What are the cultural factors that account for the success of TimeOut? Could TimeOut be successful in other European states? The cultural factors that account for TimeOuts success in the Irish and English markets are chiefly due to the alteration in cultural wonts refering eating in these states. The bite market is a really large and mature market in the United Kingdom and Ireland. It is basically a lifestyle market linked to the destructed attack to nutrient. In Ireland the people base their eating wonts around several occasions during the twenty-four hours, instead than two or three chief repasts. This is slightly due to the devastation of household mealtimes and less clip being devoted to repasts. Since this is the civilization in Ireland, the pattern of the 11 a.m. and 4 p.m. bite interruptions are really common. These interruptions normally consist of a cup of tea or java together with a piece of fruit, a cocoa saloon or a bar. The civilization in Ireland peculiar suits the bite saloon as Ireland are accomplished # 8220 ; noshers # 8221 ; as illustrated by research which shows the big growing in the Irish confectionery market which seen it reach one-year gross revenues of over? 240 million in both 1991 and 1992. This is besides apparent in a study, which measured ingestion of cocoa confectionery ( Kg per capita ) in EU states. Ireland and the United Kingdom both had the highest ingestion of cocoa with a figure of 8.3 kilogram. The success that TimeOut has enjoyed in Ireland and United Kingdom will be difficult to fit in other European states. This is illustrated by figures in the antecedently mentioned EU study. While Ireland and the United Kingdom both had the highest ingestion of cocoa with 8.3 kilogram other European states had ingestion degrees of every bit low as 0.5 kilograms, with the EU norm being merely 4.8 kilogram. Besides other European states civilization differs immensely from Ireland # 8217 ; s. As mentioned before the 11 a.m. and 4 p.m. bite interruptions are really common in Ireland, slightly due to the devastation of household mealtimes and less clip being d evoted to repasts, and besides indicates a slow but steady alteration in cultural wonts refering feeding. Even though this is partially what accounts for the addition in the bite market in other European states, they have non reached the same extent to which Ireland in this graze phenomenon ( wont of bite feeding and devastation of repasts ) .

How The NACW Fought Sexism and Racism in Jim Crow Era

How The NACW Fought Sexism and Racism in Jim Crow Era The National Association of Colored Women was established in July of 1896  after Southern journalist, James Jacks referred to African American women as â€Å"prostitutes, thieves and liars.† African American writer and suffragette, Josephine St. Pierre Ruffin believed that the best way to respond to racist and sexist attacks was through social-political activism. Arguing that developing positive images of African American womanhood was important to countering racist attacks, Ruffin said, Too long have we been silent under unjust and unholy charges; we cannot expect to have them removed until we disprove them through ourselves. With the help of other notable African American women, Ruffin initiated the merger of several African American women’s clubs including the National League of Colored Women and the National Federation of Afro-American Women to form the first African American national organization. The organizations name was changed in 1957 to the National Association of Colored Womens Clubs (NACWC). Notable Members Mary Church Terrell: first president of the NACWIda B. Wells-Barnett: publisher and journalistMary McLeod Bethune: educator, social leader and eighth president of NACWFrances Ellen Watkins Harper: feminist and poetMargaret Murray Washington: educator and served as the fifth president of the NACW Mission The NACW’s national motto, â€Å"Lifting as We Climb,† embodied the goals and initiatives established by the national organization and carried out by its local and regional chapters. On the organizations website, the NACW outlines nine objectives which included developing the economic, moral, religious and social welfare of women and children as well as enforcing the civil and political rights for all American citizens. Uplifting the Race and Providing Social Services One of the NACWs main focuses was developing resources that would help impoverished and disenfranchised African Americans. In 1902, the organizations first president, Mary Church Terrell, argued: Self-preservation demands that [black women] go among the lowly, illiterate, and even vicious, to whom they are bound to ties of race and sex...to reclaim them.   In Terrells first address as president of the NACW, she said, The work which we hope to accomplish can be done better, we believe, by the mothers, wives, daughters, and sisters of our race than by the fathers, husbands, brothers, and sons. Terrell charged members with the task of developing employment training and fair wages for women while establishing kindergarten programs for young children and recreational programs for older children. Suffrage Through various national, regional and local initiatives, the NACW fought for the voting rights of all Americans. Women of the NACW supported womens right to vote through their work on the local and national level. When the 19th Amendment was ratified in 1920, the NACW supported the establishment of citizenship schools. Georgia Nugent, chair of the NACW Executive Committee, told members, the ballot without intelligence in back of it is a menace instead of a blessing and I like to believe that women are accepting their recently granted citizenship with a sense of reverent responsibility. Standing Up To Racial Injustice The NACW vehemently opposed segregation and supported anti-lynching legislation. Using its publication, National Notes, the organization was able to discuss its opposition to racism and discrimination in society with a wider audience. Regional and local chapters of NACW launched various fundraising efforts after the Red Summer of 1919. All chapters  participated in nonviolent protests and boycotts of segregated public facilities. Todays Initiatives Now referred to as the National Association of Colored Womens Clubs (NACWC), the organization boasts regional and local chapters in 36 states. Members of these chapters sponsor various programs including college scholarships, teenage pregnancy,  and AIDS prevention. In 2010, Ebony magazine named the NACWC as one of the top ten non-profit organizations in the United States.

Biography of Hans Eysenck

Biography of Hans Eysenck Hans Eysenck (1916-1997) was a German-born British psychologist whose best-known work focused on personality and intelligence. He was also a highly controversial figure because of his assertion that racial differences in intelligence were the result of genetics.   Fast Facts: Hans Eysenck Full Name: Hans Jà ¼rgen EysenckKnown For: Eysenck was a psychologist best known for his work in the areas of personality and intelligenceBorn: March 4, 1916 in Berlin, GermanyDied: September 4, 1997 in London, EnglandParents: Eduard Anton Eysenck and Ruth EysenckEducation: Ph.D., University College LondonKey Accomplishments: The most frequently cited British psychologist in scientific journals before his death. Prolific author of over 80 books and more than one thousand articles. Founding editor of the journal Personality and Individual Differences Early Life Hans Eysenck was born in Berlin, Germany, in 1916. He was an only child and his parents were stage and screen performers. His mother was Jewish and his father was Catholic. Shortly after he was born, his parents divorced, leaving Eysenck to be raised by his Jewish maternal grandmother. Eysenck despised the Nazis, so after graduating from secondary school in 1934, he emigrated to London. His initial plan was to study physics at University College London, but due to a lack of prerequisites in the physics department, he ended up getting a degree in psychology instead. He went on to complete his Ph.D. there in 1940 under the supervision of Cyril Burt. Career By the time Eysenck graduated, World War II had started. Eysenck was declared an enemy alien and was almost interned. Initially, he was unable to find a job due to his status. Finally in 1942, with the ease of restrictions, Eysenck found a position at North London’s Mill Hill Hospital as a research psychologist. He went on to found the psychology department at the Institute of Psychiatry after the war, where he stayed until his retirement in 1983.  Eysenck continued pursuing research and writing until his death in 1997. He produced articles and books on a plethora of subjects, leaving behind over 80 books and over 1,600 articles. He was also the founding editor of the influential journal Personality and Individual Differences. Before he passed away, Eysenck was the most cited British psychologist in social science journals.   Contributions to Psychology One of Eysenck’s most significant contributions to psychology was his pioneering work on personality traits. Eysenck was among the first to use the statistical technique called factor analysis to reduce the number of possible traits down to a specific set of dimensions. Initially, Eysenck’s model included only two traits: extraversion and neuroticism. Later, he added the third trait of psychoticism. Today, the Big Five model of personality is considered the gold standard for trait measurement, but the Big Five echoes Eysenck’s model in several ways. Both models include extraversion and neuroticism as traits and Eysencks psychoticism includes elements of the Big Five traits conscientiousness and agreeableness. Eysenck also made the argument that there is a biological component to traits. He claimed that biology combined with the environment to create personality, accounting for the importance of both nature and nurture. Controversial Beliefs Eysenck is known for sparking a great deal of controversy in the field of psychology. One of his major targets was psychoanalysis, which he argued was unscientific. Instead, he was a vocal advocate for behavioral therapy and was largely responsible for establishing clinical psychology in the United Kingdom. In addition, he claimed that there was no evidence that cigarettes cause cancer. Instead, he said that there was a link between personality, smoking, and cancer. His research on the topic was done with the support of the tobacco industry. Although it was a conflict of interest, Eysenck argued that it didn’t matter where funding came from as long as studies were done correctly. The biggest controversy Eysenck became embroiled in was over intelligence. After his student Arthur Jenson asserted in an article that racial differences in intelligence were inherited, Eysenck defended him. He fanned the flames of the backlash even more by writing a book on the subject called The IQ Argument: Race, Intelligence, and Education. However, in his autobiography he was more moderate, saying that environment and experience also play a significant role in intelligence. Key Works Dimensions of Personality (1947)The Effects of Psychotherapy: An Evaluation. Journal of Consulting Psychology (1957)Uses and Abuses of Psychology (1953)The Structure and Measurement of Intelligence (1979)Rebel with a Cause: The Autobiography of Hans Eysenck (1997) Sources Buchanan, Rod. Eysenck, Hans Jà ¼rgen. Complete Dictionary of Scientific Biography, Encyclopedia.com, 27 June 2019. https://www.encyclopedia.com/people/medicine/psychology-and-psychiatry-biographies/hans-jurgen-eysenckBuchanan, Roderick D. Looking Back: The Controversial Hans Eysenck. The Psychologist, vol. 24, 2011, pp. 318-319. https://thepsychologist.bps.org.uk/volume-24/edition-4/looking-back-controversial-hans-eysenckCherry, Kendra. â€Å"Psychologist Hans Eysenck Biography.† Verywell Mind, 3 June 2019. https://www.verywellmind.com/hans-eysenck-1916-1997-2795509GoodTherapy. â€Å"Hans Eysenck (1916-1997).† 7 July 2015. https://www.goodtherapy.org/famous-psychologists/hans-eysenck.htmlMcAdams, Dan.  The Person: An Introduction to the Science of Personality Psychology. 5th ed., Wiley, 2008.McLeod, Saul. â€Å"Theories of Personality.† Simply Psychology, 2017. https://www.simplypsychology.org/personality-theories.htmlSchatzman, Morton. Obituary: Professor Ha ns Eysenck. The Independent, 8 September 1997. https://www.independent.co.uk/news/people/obituary-professor-hans-eysenck-1238119.html

Marks and Spencer Financial Statements Coursework

Marks and Spencer Financial Statements - Coursework Example Many of the private companies in the UK use International Financial Reporting Standards (IFRS) conceptual framework for financial reporting (Holland, 1998) and address issues regarding fair value accounting in terms of the 8 phases, out of which four are active: the objective and qualitative characteristics, elements and recognition, measurement, and reporting entity. The conceptual framework itself provides guidance on which measurement bases to be used or outcomes to be obtained through the measurements decisions. The measurements of the different segments are aimed at fair value to meet the qualitative characteristics of the framework. As IFRS includes fair value measurements required by the United Kingdom Generally Accepted Accounting Principles (UK GAAP) (Ballard, 2010, p 704), it is obvious that the different identifiable components (Connolly, 2012) like pension and other associated costs and liabilities of M&S are according to fair value measurement that meets the qualitative characteristics of the framework (Ballard, 2010, p 703). Also, according to the International Accounting Standards Board (IASB) and the Financial Accounting Standards Board (FASB), the objective of fair value measurement is â€Å"to provide guidance for selecting measurement bases that satisfy the objectives and qualitative characteristics of financial reporting† (FASB, 2009b, p2; Ballard, 2010, p 703). The qualitative characteristics aid financial reporting in the selection of a measurement method which the company has attained through identifying its employees as their valuable asset and also having certain policies and schemes like the pension scheme and work, health and safety schemes as part of its sustainability drive (M&S How We Do Business, 2011). Further, identifiable segments are reportable or operating segments of the company that have reported revenue of more than 10% of the combined revenue of both internal and external revenue of all other segments. Also, if the profit or loss of a particular segment, like employee remuneration or employee benefits, including pension benefits, is greater than profit or loss of all operating segments combined or the assets are worth more than 10% of all combined operating segment assets, then the segment is said to be reportable (Connolly, 2012, p2). This means that M&S has the option of not including the employee remuneration benefits or pension liabilities and costs in the financial report. Measurement is defined in the IASB’s framework as â€Å"the process of determining the monetary amounts at which the elements of financial statements are to be recognized and carried in the balance sheet and income statement† (IASB, 2001, p 99; Ballard, 2010, p 706). M&S has recognized the measurements relating to employee remuneration, costs, and benefits in its financial statement in 2011 (Appendix 1 & 2). Many of the financial reporting institutes have recognized that there exists ambiguity in standard s attained in financial reporting. There are limitations in financial reporting and public information disclosure as it is common practice with companies to practice mandatory and voluntary public and private disclosure of information that is targeted at specific stakeholders of the business (Holland, 1998).

Marketing in construction Essay Example | Topics and Well Written Essays - 4250 words

Marketing in construction - Essay Example (2001) it is revealed that ‘marketing implementation emerges as an organizations adaptive response to day-to-day market events that is rarely scripted by plans’ (Sashittal et al., 2001, 50). In other words, the influence of the organizational environment – both external and internal - on a firm’s marketing plans can be significant. The ability of a firm to respond to the needs of its market depends on a series of factors, like the employees’ skills, the funds and the technology available as well as the position of the competitors. The needs and the characteristics of the industrial sector in which a firm operates are also likely to have an important role when having to choose among the marketing policies that will be used by a particular firm. Current paper focuses on the marketing plans used by Bellway plc, a firm operating in the British construction industry. Currently, the number of firms operating in the British construction industry has been estimated to 250000. In order to understand the effectiveness of marketing policies used in the specific industry it is necessary to describe the characteristics of this sector. In accordance with a report published by the Department for Business Enterprise & Regulatory Reform (2009) the construction industry ‘embraces the construction materials and products; suppliers and producers; building services manufacturers, providers and installers; contractors, sub-contractors, professionals, advisors and construction clients and those organisations that are relevant to the design, build, operation and refurbishment of buildings’ (BERR, 2009, online article). In the construction industry there are specific standards that need to be met by marketers being involved in a specific marketing plan: a) the effects of its method/ material on the environment must be thoroughly examined in advance, b) the quality of the work is of high importance – the building under construction has to

The Almond Tree Essay Example for Free

The Almond Tree Essay In the poem The Almond Tree, the poet manages to effectively deal with the subject of death, or in this poem, the death of the poets hopes, by using different techniques such as imagery and symbolism. In The Almond Tree by Jon Stallworthy, the poet is drives to the hospital to see his new born son, and once arrives there, finds out his son has Downs Syndrome, and in the rest of the poem, the poet deals with the death of his hopes, and eventualy learns to accept his son. The poet manages to create an appropriate mood for the death of his hopes by having the first section of the poem be positive, and build up a positive and excited mood. The poet manages to create this postivite mood by imagery. When the poet is describing the traffic lights, he refers to them being green as peppermints, the reference to confectionery makes the reader associate the image with sweet and pleasant things. The poet is so excited that he feels he can change scenes to suit himself, shown when the poet says as if i were the lucky prince in an enchanted wood, this builds up the positive mood because it shows that the poet is very enthusiastic, and so the reader feels that enthusiasm too. The poet is very conscious of himself in the first section shown when he said he was aware of the blood running down the delta of my wrist, and so this shows how excited he is. The verse structure in the first section of the poem is also used as a technique to build up a feeling of excitement, the verses vary between 4-8 lines, and have a next to no structure, which give an impression of the poet being very excited so that hes not concentrating on the structure, and is just getting out all his thoughts as they come to him. The poet also states the hopes that he has for his child, such as let it be a son, a son, because he wants the family name to be carried on. All these techniques used help to develop a feeling of excitement and positivity in the first section, which is used to make the bad news to come an even bigger contrast. The second section of the poem is when the news is delivered that the poets son has Downs Syndrome, and is delievered effectively by first introducing the feeling of uneasiness by using onomatopoeia in the form of harsh words, such as scissored and slicing, and so makes the reader feel as if something bad is going to happen. The way the news is actually delivered is also meant to shock the reader, and it is said as quickly and to the point as possible, using only 4 one syllable words, and 1 two syllable word your son is a mongol. The way the news is delivered is made shocking not only by the way the news is delievered, but because it is such a big contrast to the first section of the poem. The third section describes how the poet feels once hearing this shocking news, and describes the death of his dreams,the poet uses techniques such as imagery to get these points across. He describes the news he recieved as going in clean as a bullet, and subsequently stopping the heart within it, which tells the reader that that to the poet, this news is fatal, and that the bullet left no mark on the skin so the poet showed no outward sign of despair. This reaction shows that the poet is in a state of shock. The poet then states that this was my first death, and by his first death he means the death of his hopes, which was for his son to carry on the family name and growing up to be just like the poet, he backs this point up again by stating never to come ashore into my kingdom speaking my language. The poet becomes displaced from reality, saying I held four walls in the lens of an eye, and this experience shows that the poet can see his dead self, and cannot feel anything any more, which proves that the poets hopes have died. The central idea of the poem is that love can overcome all obstacles, which in this case is the poet learning to love his son, no matter what. The only way that the poet would have been able to accept his son was by letting go of his hopes for his son growing up to be just like him and carrying on the family name, and this is what happens. The whole process is shown in the poem through symbolism, which in this case is the almond tree blooming, the poet describes this process as painful by using harsh words, such as split and blood-dark, and finds that the tree had to go through a painful process in order to become what it is, and he compares this to his own situation, and realises that he has to go through a painful process, which is the death of his dreams, in order to do what he was really meant to do, which was to accept his son.

Research Paper -- essays research papers

Wireless Fidelity In the last few years the world has undergone a tremendous and unprecedented technological change with the attack of the Information Technology revolution. Earlier it was e-mail that changed the way people communicate, and then online shopping became the order of the day, gradually online banking caught up and the list goes on and on. The new trend, Wi-Fi, or Wireless Fidelity, allows you to connect to the Internet from your couch at home, a bed in a hotel room or at school, all without wires. As author Harold Davis nicely puts, â€Å"Wi-Fi is a wireless technology just like a mobile phone and Wi-Fi enabled computers send and receive data indoors and out; anywhere within the range of a base station. Wi-Fi certification means that you will be able to connect anywhere there are other Wi-Fi CERTIFIED products — whether you are at home, the office, school and other public areas equipped with a Wi-Fi Access Point device† (35). Customers with the capability to tap into w ireless Internet networks at certain universities and Starbucks coffee shops in US will soon be able to browse the Web in a very inexpensive way using the wireless internet technology Wi-Fi WLAN use radio technologies called IEEE 802.11b or 802.11a to provide secure, reliable, fast wireless connectivity. Michael Galagher notes that, â€Å"A Wi-Fi WLAN can be used to connect computers to each other, to the Internet, and to wired networks (which use IEEE 802.3 or Ethernet)† (120). Wi-Fi WLANs operate in the unlicensed 2.4 and 5 GHz radio bands, with an 11 Mbps (802.11b) or 54 Mbps (802.11a) data rate or with products that contain both bands (dual band), so they can provide real-world performance similar to the basic 10BaseT wired Ethernet networks used in many networked environments. Competition has already driven down the costs of deploying 802.11b networks which can now be deployed by businesses to give their employees mobility within the business. Home users can buy 802.11b kit to extend their DSL or cable broadband Internet access wirelessly to the entire house. James LaRocca points out that, â€Å"In universities and schools a wireless network can allow computers to be integrated more effectively into teaching as classes no longer need to be held in computer lab† (48). In ... ...The master key also serves as a password by which users can be authenticated and granted network access. WPA was designed to be a software upgrade to WEP, so most existing wireless devices should be upgradeable to WPA via a firmware (define) update. In order to take advantage of WPA, all network devices like access points and clients must be upgraded. The first WPA-enabled products are expected in the early Spring of 2003, and upgrades for existing products should be available at around the same time or shortly thereafter. For Wi-Fi to really take off in homes, its needs to capture the public imagination and make the initial equipment costs seem even more trivial – similar to when TV sets were drastically reduced in price . "Wi-Fi is a key step for home networking, but it still doesn't solve issues of developing home entertainment," agrees Roland Berger's Kintz. That's probably true. But coming up with an attention grabber doesn't seem so impossible with Intel and Microsoft already pouring millions of dollars into Wi-Fi technologies and major carriers such as VoiceStream and AT&T figuring out how to make the technology work for them.

Reaction Paper: Children of Heaven

The movie â€Å"Children of Heaven† is about the life of All and Sahara, two children who come from an impoverished, Muslim family. All loses his sister's only pair of school shoes, and this story is of how the two keep it a secret from their parent's, and all the things they do to keep it hidden. To me, this shows how something that's insignificant to one person, can be a big deal to someone else. Take this situation, if I were to lose my shoes, or if they got worn out, I would simply buy another pair.For others though, if their one pair of shoes got destroyed, they would repair it until it was held together entirely by glue and thread. Throwing it away would be out of the question to them. This movie made me reevaluate my life, it made me wonder about the things I was ungrateful for, for all the things I take for granted: sleeping on a mattress instead of a floor, having more shoes than I need, and having money to spare on trivial things like ice cream and whatever else caug ht my fancy.The movie showed me to appreciate the life I was even, and to show sympathy to the less fortunate, to never turn a poor man away, because he may have faced the same problems those children faced. It also taught me the value of hard work. Right now, I don't have to lift a finger, my parent's pay for everything I have. One day though, I'm going to have to earn a living, and this movie showed me how some people do so much for so little. It taught me that I'm going to have to work hard to get what I need to survive alone in this world, much like how the father of All and Sahara had to garden to feed his family.

Persuasive Speech on Sex Education at School Essay

Should children be given sex education in schools, or should this be the responsibility of the parents? Thesis Statement: Sex, as serious and important to discuss, is still a very uncomfortable topic for teenagers to discuss; this speech will persuade the audience that sometimes, some things are best discussed at the comfort of a child’s home rather than the company of others. Sex is an important part of life. Whether or not we choose to go for it right away or wait, chances are we will have sex at one point in time, which is why it is better to get the facts straight sooner than later. The problem is though, with sex; we don’t get to say, â€Å"Experience is the best teacher.† If it is, then we could all get away with doing â€Å"it† and could say that we’ll do better next time. In 2010, the Philippine Government has implemented a United Nations-backed sex education program in public schools for children and teenagers. The sex education program has been piloted in selected schools around the country and included topics such as Reproductive Health, HIV/AIDS prevention, and family planning. Most of these topics imply only the abstinence part of sex education. Talking about sex does not make us want to have it. In fact, in health classes, sex is usually associated with abstinence. To be honest, my family has been open into discussing sex issues to us, their children. From time to time, they open discussions about sex, and ask us of our concerns with regards to certain aspects of sex. At first, I found it a whole lot awkward and uncomfortable talking about genital organs and hearing about how babies are made generally. However, as I have continued going to school and is somehow able to acquire the maturity I was expected to have, I have learned that sex should be taken seriously.

3 Types of Accidental Writing to Avoid

3 Types of Accidental Writing to Avoid 3 Types of Accidental Writing to Avoid 3 Types of Accidental Writing to Avoid By Mark Nichol Alliteration, punning, and rhyming are a trio of tried-and-true techniques for letting your prose out of the pen, introducing levity (perhaps at the expense of brevity). When inadvertently applied, however, they can distract readers because their use is inconsistent with a writer’s tone, or because the application is excessive. Here are some comments about proper and improper use of these writers’ tools. 1. Alliteration I enjoy reading and writing alliterative prose. When overused, alliteration can backfire, because it might lead readers to focus on the messenger rather than on the message. In moderation, however, it is a proven strategy for entertaining while informing. But it is rarely appropriate for formal writing or when a serious tone is required, so be careful not to introduce it on purpose or by accident in such contexts, such as in the statement â€Å"There are multiple methods for maintaining mortality records.† 2. Pun Away from the keyboard, I’m an unrepentant punster, but because punning is the most intrusive of these three techniques, I generally avoid it in writing; even in light-hearted content, it can be obtrusive. Beware unintended punning in such remarks as â€Å"If we were in his shoes, we’d sell our souls for the opportunity,† where readers might read souls as soles. A related, and more fraught, problem is carelessness about accidental double entendres. I’ll leave specifics to your imagination, but any review of one’s writing should include vigilant attention to the possible presence of words or phrases with risquà © connotations. 3. Rhyming Deliberate rhyming in prose is less common than employing alliteration or puns, though it’s appropriate in specialized cases such as mimicking Dr. Seuss in order to emphasize the absurdity of a phenomenon. But take care not to release sober but accidentally silly written remarks like â€Å"In the weeks before the election, pundits had a predilection for overemphasizing the offhand remark. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:85 Synonyms for â€Å"Help†40 Synonyms for â€Å"Lie†10 Humorous, Derisive, or Slang Synonyms for â€Å"Leader† or â€Å"Official†

Sortir Conjugation in French, Translation, and Examples

Sortir Conjugation in French, Translation, and Examples In French,  sortir  means to exit, to leave, or to go out and it is a frequently used irregular  -ir  verb. When you want to use it in conversational French, its important to know how to conjugate it. This article will show you a few different meanings of sortir and its most frequently used conjugations: the present, present progressive, compound past, imperfect, simple future, near future indicative, the conditional, the present subjunctive, as well as the imperative and the gerund. Sortir  Is Conjugated Like Partir and Dormir Within irregular  -ir  verbs, there are some patterns. Two groups exhibit similar characteristics and conjugation patterns. There is also a large category of extremely irregular  -ir  verbs that follow no pattern. Sortir  lies in the first group and it does follow a particular pattern. Besides sortir, this group includes dormir  (to sleep), mentir  (to lie), partir  (to leave), sentir  (to feel), servir  (to serve)  and all of their derivatives, such as repartir  (to divide). All of these verbs drop the last letter of the radical (root) in the singular conjugations. For instance, in first person singular of sortir is je sors (no t) while the first person plural is nous sortons (retains the t from the root). The more you can recognize these patterns, the easier it will be to remember conjugations. Generally speaking, most French verbs ending in  -mir,  -tir, or  -vir  are conjugated this way.   Using Sortir  in French Sortir  essentially means the opposite of  entrer  (to enter)  and the meaning changes slightly depending on what follows it. But the most common meaning is to go out and to exit or leave as in Je veux sortir ce soir (I want to go out tonight) or Nous ne sommes pas sortis depuis deux mois (We havent gone out for two months). When followed by a preposition or a direct object,  sortir  takes on a slightly different and more specific meaning. sortir de means  to get out of or to leave: As in,  Tu dois sortir de leau (You need to get out of the water) and Sortez de chez moi ! (Get out of my house!). It can also be used for something like, Doà ¹ sort-il  ? (Where has he been?).sortir de (informal) means  to have just done something: As in, On sort de manger (We just ate) and  Il sortait de finir  (He had just finished).sortir en / means  to go out in / on: As in, Nous allons sortir en voiture (Were going to go out in the car / go for a drive) and Je veux sortir bicyclette (I want to go out on my bike / go for a bike ride).sortir en   present participle  means to ___ out: As in,  Pourquoi est-il sorti en courant ? (Why did he run out?) and  Elle sort en boitant (She is limping out).sortir par  means  to get out by means of: As in, Tu ne peux pas sortir par la porte (You cant get out through the door) and Loiseau est sorti par la fenà ªtre (The bird went out the window).sortir direct object  m eans to take out: As in,  Tu dois sortir le chien ce soir. (You need to take the dog out tonight) and Jai sorti la voiture du garage  (I took the car out of the garage). Sortir  as a Pronominal Verb As a pronominal verb,  se sortir de  can take on even more meanings. For instance,  se sortir de  means to get out of or to extricate oneself. For example, Jespà ¨re quil va pouvoir se sortir de cette situation  (I hope hell be able to get out of that situation), or Je me suis sorti dun mauvais pas  (I got out of a tight spot). Sen sortir  means to survive/get through a dangerous or difficult situation, as in Je ne sais pas sil va sen sortir  (I dont know if hes going to make it / pull through) or Tu ten es bien sorti  ! (Youve done really well!). Common French Expressions With Sortir   There are plenty of idiomatic expressions using  sortir.  Keep in mind that you will need to conjugate  sortir  in many of these. sortir indemne dun choc -  to exit unscathedsortir de limagination -  being the result of creativity, inspirationsortir de sa cachette -  get out of hidingsen sortir -  to extract oneself from a difficult situationsortir de lordinaire -  to stand out from the ordinaryle petit oiseau va sortir. -  The photo is about to be taken. Present Indicative Je sors Je sors de la maison 8 heures du matin. I leave the house at 8 am. Tu sors Tu sors le chien. You take the dog out. Il/Elle/On sort Elle sort au cinà ©ma avec Jean. She goes out to the movies with Jean. Nous sortons Nous sortons du travail trà ¨s tard. We leave work very late. Vous sortez Vous sortez les poubelles aprà ¨s manger. You take the trash out after eating. Ils/Elles sortent Ils sortent par la fenà ªtre. They go out through the window. Present Progressive Indicative To speak about ongoing actions in the present in French you can use the regular present tense or the present progressive, which is formed with the present tense conjugation of the verb à ªtre (to be) en train de the infinitive verb (sortir). Je suis en train de sortir Je suisen train de sortir de la maison 8 heures du matin. I am leaving the house at 8 am. Tu esen train de sortir Tu esen train de sortir le chien. You are taking the dog out. Il/Elle/On esten train de sortir Elle esten train de sortir au cinà ©ma avec Jean. She is going out to the movies with Jean. Nous sommesen train de sortir Nous sommesen train de sortir du travail trà ¨s tard. We are leaving work very late. Vous à ªtesen train de sortir Vous à ªtesen train de sortir les poubelles aprà ¨s manger. You are taking the trash out after eating. Ils/Elles sonten train de sortir Ils sonten train de sortir par la fenà ªtre. They are going out through the window. Compound Past Indicative The  passà © composà ©Ã‚  is translated to English as the simple past. It is formed using either the auxiliary verb  Ãƒ ªtre  or the auxiliary verb avoir and the past participle  sorti. Sortir is a special verb because in the compound tenses, it  may be conjugated with both  Ãƒ ªtre or  avoir, depending on whether  sortir  is used intransitively or transitively. When  sortir  is used  intransitively, the auxiliary verb is  Ãƒ ªtre, and in that case the past participle must agree in gender and number with the subject: Es-tu sorti hier soir  ? (Did you go out last night?). When  sortir  is used  transitively, the auxiliary verb is  avoir: Jai sorti la voiture du garage (I took the car out of the garage). Je suis sorti(e)/ai sorti Je suis sorti de la maison 8 heures du matin. I left the house at 8 am. Tu es sorti(e)/as sorti Tu as sorti le chien. You took the dog out. Il/Elle/On est sorti(e)/a sorti Elle est sortie au cinà ©ma avec Jean. She went out to the movies with Jean. Nous sommes sortis(ies)/avons sorti Nous sommes sortis du travail trà ¨s tard. We left work very late. Vous à ªtes sorti(s/ies)/avez sorti Vous avez sorti les poubelles aprà ¨s manger. You took the trash out after eating. Ils/Elles sont sortis(ies)/ont sorti Ils sont sortis par la fenà ªtre. They went out through the window. Imperfect Indicative The imperfect tense can be translated to English as was going out or used to go out. It is used to talk about ongoing events or repeated actions in the past. Je sortais Je sortais de la maison 8 heures du matin. I used to leave the house at 8 am. Tu sortais Tu sortais le chien. You used to take the dog out. Il/Elle/On sortait Elle sortaitau cinà ©ma avec Jean. She used to go out to the movies with Jean. Nous sortions Nous sortions du travail trà ¨s tard. We used to leave work very late. Vous sortiez Vous sortiez les poubelles aprà ¨s manger. You used to take the trash out after eating. Ils/Elles sortaient Ils sortaient par la fenà ªtre. They used to go out through the window. Simple Future Indicative Je sortirai Je sortirai de la maison 8 heures du matin. I will leave the house at 8 am. Tu sortiras Tu sortiras le chien. You will take the dog out. Il/Elle/On sortira Elle sortiraau cinà ©ma avec Jean. She will go out to the movies with Jean. Nous sortirons Nous sortirons du travail trà ¨s tard. We willleave work very late. Vous sortirez Vous sortirez les poubelles aprà ¨s manger. You will take the trash out after eating. Ils/Elles sortiront Ils sortiront par la fenà ªtre. They will go out through the window. Near Future Indicative The near future in French is formed with the present tense conjugation of the verb aller (to go) the infinitive (sortir). It is translated to English as going to verb. Je vais sortir Je vaissortir de la maison 8 heures du matin. I am going to leave the house at 8 am. Tu vas sortir Tu vasortir le chien. You are going to take the dog out. Il/Elle/On vasortir Elle vasortir au cinà ©ma avec Jean. She isgoing to go out to the movies with Jean. Nous allonssortir Nous allonssortir du travail trà ¨s tard. We aregoing toleave work very late. Vous allezsortir Vous allezsortir les poubelles aprà ¨s manger. You aregoing to take the trash out after eating. Ils/Elles vontsortir Ils vontsortir par la fenà ªtre. They aregoing to go out through the window. Conditional To talk about possibilities or hypothetical events, you can use the conditional mood. Je sortirais Je sortirais de la maison 8 heures du matin si je me levais plus tà ´t. I would leave the house at 8 am if I got up earlier. Tu sortirais Tu sortirais le chien si je le demandais. You would take the dog out if I asked for it. Il/Elle/On sortirait Elle sortiraitau cinà ©ma avec Jean si elle voulait. She would go out to the movies with Jean if she wanted to. Nous sortirions Nous sortirionsdu travail trà ¨s tard si c'à ©tait nà ©cessaire. We wouldleave work very late if it were necessary. Vous sortiriez Vous sortiriez les poubelles aprà ¨s manger si vous vouliez. You wouldtake the trash out after eating if you wanted to. Ils/Elles sortiraient Ils sortiraient par la fenà ªtre s'ils pouvaient. They would go out through the window if they could. Present Subjunctive The subjunctive mood is used in cases where the action is uncertain. Que je sortes Il est important que je sortes de la maison 8 heures du matin. It's important that I leave the house at 8 am. Que tu sortes Maurice est content que tu sortes le chien. Maurice is happy that you take the dog out. Qu'il/Elle/On sorte Il est possible qu'elle sorte au cinà ©ma avec Jean. It is possible that she go out to the movies with Jean. Que nous sortions Le patron suggà ¨re que nous sortons du travail trà ¨s tard. The boss suggests that we leave work very late. Que vous sortiez Votre pà ¨re exige que vous sortiez les poubelles aprà ¨s manger. Your father demands that you take the trash out after eating. Qu'ils/Elles sortent Carl conseille qu'ils sortent par la fenà ªtre. Carl advises that they go out through the window. Imperative There are times when you simply want to tell someone to Get out! On these occasions, you can turn to the imperative verb mood which does not require a subject pronoun. Instead, you can just tell them Sors ! To form the negative commands, simply place ne...pas around the positive command. Positive commands Tu sors ! Sors le chien ! Take the dog out! Nous sortons! Sortons du travail trà ¨s tard ! Let's leave work very late! Vous sortez! Sortez les poubelles ! Take out the trash! Negative commands Tu ne sors pas ! Ne sors pas le chien ! Don't take the dog out! Nous ne sortons pas! Ne sortons pas du travail trà ¨s tard ! Let's not leave work very late! Vous ne sortez pas! Ne sortez pas les poubelles ! Don't take out the trash! Present Participle/Gerund The  present participle  of  sortir  is  sortant. This was formed by simply adding  -ant  to the verb stem. The present participle can be used to form the gerund (usually preceded by the preposition en), which can be used to talk about simultaneous actions. Present participle/gerund ofSortir sortant Il est tombà © en sortant le chien. He fell down while taking the dog out.

Construction Litigation Industry in California Thesis - 1

Construction Litigation Industry in California - Thesis Example In the light of improved opportunities, we find that the general contractors now offer a number of services such as: financial assistance, management of the total program, operations and maintenance, and renovation besides the core service of designing, building, and construction management1. Hence, we see that the construction industry has taken over a number of services that were offered by consultants. The contractors have taken over a large share of the service market of A/E consultants and thus, A/E firms need to expand the services offered to retain their market shares. They need to venture into service segments such as providing financial assistance to the clients, assistance with regulations, cost analysis of project life cycle, O&M functions, and renovation services. The situation has changed dramatically for marketing professionals and construction services providers and it is not as simple as it used to be. The shift in the project delivery system and the advances in commu nication technology requires the architects and the engineers to change themselves from their usual procedures of working. For example, in the past architects relied on their name and recognition whereas consulting engineers relied on 80/20 rule2 , and general contractors used to bid low in competitive bidding situations. The A/E consultants can retain their market shares by strengthening their market niche, marketing plans that increase customer retention, and restructuring of the organization to increase flexibility in the human resource.

Strategic Military Intermodal Transportation Essay

Strategic Military Intermodal Transportation - Essay Example These are all geared towards providing the Command's clients with excellent and time-effective service. USTRANSCOM provides a daily service to American warfighters. As such, it strives towards providing an integrated and synchronized deployment and distribution system under unified command. As such, it is the Command's role to work closely with the Department of Defense (DOD) in order to provide warfighter support. The DOD transformations towards integration and unification are part of the USTRANSCOM Distribution Process Owner initiatives. Specifically, according to the Transcom.mil Web site, military assets are valued in excess of $52 billion; these include 87 ships, 1,269 aircraft, 2,150 railcars and other equipment. Infrastructure is in the range of $1.4 billion. Its wartime human resources comprise 51,853 soldiers on active duty, 88,089 of reserve force and Guard, and 16,606 of civilian personnel. Commercial partners provide equipment such as aircraft and vessels in the Civil Reserve Air Fleet (CRAF). The Voluntary Intermodal Sealift Agreement also provides access to various resources controlled by civilian entities. These are used to provide 88 percent of U.S. land transport, 50 percent global air transport, and 64 percent of global sea transport. As mentioned, the Command conducts its operations on a worldwide scale, on a daily basis. According to Transcom.mil, an average week sees more than 1,900 air missions and 10,000 ground shipments across 75% of the world. B. USTRANSCOM Component Parts USTRANSCOM operates by means of various component commands, each focused on a specific aspect of the Command's operations. These include the Air Mobility Command, The Military Sealift Command, and the Military Surface Deployment and Distribution Command. The first is located at the Scott Air Force Base, Illinois, the second in Washington, D.C., and the third in Alexandria, Virginia. Specifically, the function of the Air Mobility Command (AMC) is to provide services such as strategic and tactical airlift, refuelling, and aeromedical evacuation. In this way, the AMC enables the deployment, sustenance, and redeployment of U.S. forces. Because of its wide reach via commercial contracts through programs such as CRAF, the AMC is able to provide swift response. Special duty and operational support aircraft, such as Air Force One, also function under this component of the Command. The Military Sealift Command (MSC) provides sealift transportation for the same purpose as those of the AMC: to sustain and deploy U.S. forces where these are needed, and where they are most easily reachable by sea. The MSC comprises both government-owned and chartered ships under VISA contracts. The main function of these ships is to move unit equipment from the United States to operation posts throughout the world. In addition to these, the MSC also commands prepositioned ships throughout the world. These are placed in strategic locations in order to provide equipment and supplies to the Army, Navy, Marine Corps, Air Force, and the Defense Logistics Agency. In order to provide fast and efficient service, these ships remain at sea. This reduces response time, especially for urgent needs. The function of the Surface Deployment and Distribution Command (SDDC) is to provide ocean terminal, commercial ocean liner and traffic management services to U.S. forces on a global basis. As such, the SDDC is mainly

Does the internet strengthen social connections Essay

Does the internet strengthen social connections - Essay Example The sources that were used for the analysis of the two sides of the debate came from both scholarly sources from Google Scholar, and from popular media sources like blogs and articles from the world wide web. May introverts feel that they can better express themselves online and are therefore more likely to form relationships in such a setting, and this is because they feel much safer, more comfortable and more confident online (Burke, Kraut & Marlowe, 2011). Moreover, online contact naturally brings about like-minded souls who share particular interests in this world of hyperpluralism, ideological diversity and widening social diversity (Stern & Adams, 2010). The Internet, with its bonding and bridging abilities, also fosters ways to build new relationships by somehow removing or reducing particular barriers like those of geographical in nature. Furthermore, by focusing only on like-minded group members and without considering other irrelevant differences, the Internet can bypass several cultural and social differences (Stern & Adams, 2010). Another advantage of the Internet when it comes to strengthening social ties is that it can link those who are interested in the same type of volunteer activities as well as the organizations that take charge of such activities. Moreover, the Internet can actually foster volunteer and community participation because it performs well its role in â€Å"supplementing real-life community gatherings† (Stern & Adams, 2010). Social interactions on the Internet have also been found to be correlated with satisfaction with school life as well as one’s degree of self-esteem. In short, the authors have concluded that the use of Facebook may actually overcome barriers faced by students who are known to have low satisfaction as well as low self-esteem (Ellison, Steinfield & Lampe, 2007). Moreover, another way by which the use of the Internet can foster and

Evidence-based Practice in Wound Cleansing

Evidence-based Practice in Wound Cleansing Introduction This essay defines the concept of evidence-based practice and discusses the importance of evidence-based practice for professional practice. The essay also selects an aspect of practice that is relevant to adult nursing, namely the use of water vs. saline for wound cleansing, provides a rationale for choosing that aspect within the context of evidence based practice, and, drawing on practice experience and examples of approbate evidence, discusses the extent to which the aspect of professional practice is informed by different types of evidence. In addition, the essay, with reference to the selected aspect of professional practice, discusses the factors that can hinder, or hinder the implementation of, evidence-based practice. Evidence-based practice is usually taken to mean using â€Å"the current best evidence in making decisions about the care of individual patients† (see Sackett et al., 1996), with a more recent definition being, â€Å"Evidence-based practice requires that decisions about health care are based on best available, current, valid and relevant evidence. These decisions should be made by those receiving care, informed by the tacit and explicit knowledge of those providing care, within the context of available resources† (see Dawes et al., 2005). The importance of evidence-based practice for professional practice In terms of the importance of evidence-based practice for professional nursing practice, offering evidence-based assessments and treatments has become widespread across the nursing profession due to the need for the NHS to be seen to be accountable to their patients as part of the NHS Plan (see Griepp, 1992). In essence, in the context of the NHS Plan and the consequences of this for professional practice, the aim of evidence-based nursing practice is to treat the patient in the best possible way, as dictated by the most up-to-date evidence available, in a timely manner, in order to ensure the highest possible quality of care for that individual patient (Cluett and Bluff, 2000). Within the framework of the NHS, the NHS Plan has meant many changes to nursing practice, including improvements in the delivery of service but mainly placing emphasis on the prompt delivery of evidence-based care and the pro-active involvement of the patient in their own care. As part of this change, which is a sea-change in the way in which the NHS has traditionally viewed care, nursing staff need to commit themselves to lifelong learning and professional development, within an evidence-based practice framework. This evidence-based framework dictates that nursing staff must use the current best evidence when making decisions about patient care, in order to conform to the dictates of their particular guidelines for professional practice. This is especially pertinent considering the need to empower patients through involvement in patient care, under the dictates of the NHS Plan: as Playle and Keeley (1998) argue, patients are no longer passive receivers of care as the NHS now needs to be seen to be accountable to their patients. Offering evidence-based assessments and treatments fulfills the requirements to be accountable to patients through the use of up-to-date research to inform treatment practices, for example (see also Griepp, 1992). Rationale for choosing the use of water vs. saline in wound cleansing This section of the essay discusses an aspect of practice that is relevant to adult nursing, namely the use of water vs. saline for wound cleansing, and provides a rationale for choosing that aspect within the context of evidence-based practice. This aspect practice has been chosen as it is commonly found in nursing practice: many individuals present with wounds at all nursing levels, including AE, community nursing and intensive care, amongst others. The issue thus has widespread importance in nursing practice across many different areas of practice. An analysis of the extent to which the use of water vs. saline for wound cleansing is informed by different types of evidence This section of the essay will now draw on my practice experience, and, using examples of appropriate evidence, will discuss the extent to which the use of water vs. saline for wound cleansing is informed by different types of evidence. Cunliffe and Fawcett (2002) found that nurses are presented with a variety of wound cleansing options, from the products that can be used to cleanse wounds to the dressings that can be used. The work found that this makes it difficult for nurses to make decisions about patient treatment, which means that nursing staff, instead of looking to the literature for advice, turn to the RCN guidelines, which is not an ideal basis for evidence-based practice (Cunliffe and Fawcett, 2002). Betts (2003) found that wound cleansing with water does not differ from wound cleansing with other substances, in terms of wound infection and wound healing (similarly to Gannon, 2007; Hall, 2007 and Griffiths et al., 2001). Fernandez and Griffiths (2008) conducted a systematic review of the literature on the use of water for wound cleansing and found that, whilst saline is usually favoured for wound cleansing, tap water is also a viable alternative, as it does not increase infection and there is some evidence that using tap water actually reduces the risk of infection, even in acute wounds. Their conclusion was that boiled tap water can be used as a wound cleansing agent (Fernandez and Griffiths, 2008), a conclusion also reached by Moscati et al. (2007), O’Neill (2002), Valente et al. (2003), Whaley (2004) and Riyat and Quinton (1997). Thus, the evidence from the research conducted on this subject suggests, overwhelmingly, that tap water is a viable alternative to saline for wound cleansing. The RCN guidelines for wound cleansing still, however, state that saline should be used for wound cleansing. The next section will look at this discrepancy in detail. The factors that facilitate or hinder the implementation of evidence-based practice in wound cleansing This section makes reference to the selected aspect of professional practice in order to discuss the factors that facilitate or hinder the implementation of evidence-based practice. There are many structures designed to support evidence-based nursing practice, including research and development that translates in to best practice guidelines. However, whilst it is clear that nursing staff, under the dictates of the NHS Plan, need to work within an evidence-based care framework, there are no guidelines as to how research is best incorporated in to their practice, in terms of what research should be used or what questions should be asked of that research, and so nursing staff often end up following guidelines that are produced for them, by the NHS. These guidelines are based on current research, and so do provide evidence-based care for patients, in some sense, but following guidelines does not involve nursing staff being directly involved in evidence-based care. As one of the main principles of evidence-based practice is that decisions about care should be based on the best currently available evidence from research, this situation is not ideal. Under a true evidence-based practice framework, nursing staff should be regularly undertaking literature searches themselves, to ensure that they themselves keep up to date with the research, and that they are aware of any new recommendations for nursing practice that are suggested by this research. They should then be implementing these new recommendations. This, however, provides difficulties, in that nurses are bound, by their professional training, to provide the usual standards of care, with the possible implication that, should a nurse try a new treatment method on a patient, following their research on a subject, as part of the evidence-based framework, and this treatment is not successful, the nurse would have let the patient down, under the guidelines provided for their professional practice. This, thus, provides a dilemma for nursing staff, who are bound to work under an evidence-based framework, but who are – in practice reliant on the timely provision of updates to treatment guidelines, which are based on an evidence-based framework but which have not been researched individually by the nursing staff. For example, as has been seen, there are many research publications that show how water can be beneficial in cleansing wounds, but the current recommended practice from the RCN guidelines is that â€Å"irrigation of the wound with saline is usually sufficient† with the provided rationale for this being that, â€Å"cleansing traumatic wounds with saline was associated with a lower rate of clinical infection when compared to tap water (Angeras et al., 1992)†, the RCN guidelines do concede that no clinical trials have been performed comparing tap water and saline water in wound cleansing and, as such, that there is no real evidence-base for these recommendations. Nursing staff working within an evidence-based framework could read the literature supporting water as an effective wound cleanser, and could base their treatment on this literature, which, whilst being within the scope of evidence-based practice, as recommended by the NHS Plan, would go against what they are recommended to do by their professional body. In the example discussed in this essay, therefore, the evidence as provided by the research has not yet been translated in to an up-to-date set of guidelines for nursing staff to follow. It seems, therefore, that patients are not being treated according to the best possible set of treatments according to the research, but, as the RCN guidelines state, there has, as yet, been no clinical trial of wound cleansing with water vs. saline, and so, even if the research suggests tap water is an effective, if not more effective wound cleanser than saline, until a clinical trial has been undertaken testing this, the recommendations for treatme nt will not change. In this case, however, a clinical trial is extremely difficult to imagine, due to the temporary and highly individual nature of wounds, which makes it impossible to provide clinical trial conditions to test water vs. saline as wound cleansing agents. As such, even though the literature suggests that tap water is an effective, if not more effective, wound cleanser than saline, saline will still continue to be used, as this has been used historically, and because no clinical trial has been set up proving the effectiveness of tap water, meaning that tap water cannot be recommended as a wound cleanser, in that it is not recommended in the RCN guidelines for nursing staff. Nursing staff are, however, under the evidence-based practice framework, able to apply, monitor and record wound cleansing using tap water. This approach allows nursing staff to approach the process of evidence-based practice in a series of steps (as recommended by Cluett and Bluff, 2000), within the guidelines provided by the RCN. The first step is defining the research question, based on evidence gained from treating patients in practice, which, in this case would be, â€Å"What is the best way to cleanse a patients wound, using tap water or saline?†. The next step would be to search for and to read all the relevant literature, and then to decide, on the basis of that literature, what the best treatment options are for the patient. This would, as has been seen, overwhelmingly suggest that tap water is the best treatment option, but the RCN guidelines would suggest that saline is the best treatment option. The nurse would thus be obliged to use saline but could apply, monitor and record wound cleansing using tap water, as part of the evidence-based framework they are encouraged to follow. Evaluation of the care provided and the processes through which the care was decided upon and administered would constitute the third and final step of the evidence-based framework (as given by Cluett and Bluff, 2000), which would gather all the relevant information and then would evaluate the results of this treatment in terms of finding a better solution for wound cleansing. This step-by-step approach to evidence-based practice allows for gradual improvements in the delivery of patient care through a process of gathering evidence of best practice. As has been seen, however, often nursing staff are not encouraged to follow this pathway as they are obliged to be bound by the guidelines for treatment provided by their professional body, the RCN, which, in this case, recommends a treatment option that seems outdated, according to the current research. Conclusion As shown by the appraisal of evidence for the use of tap water vs. saline as a wound cleanser, evidence-based practice in a nurses working life can be hindered by their professional guidelines, which, in this case, have not been updated based on the findings of current research. Whilst evidence-based practice facilitates best treatment practice for patients (as dictated by the NHS Plan) through the step-by-step approach outlined by Cluett and Bluff (2000), in this case, this facilitation is not enabled through the failure of the RCN to update their guidelines. Angeras M.H. et al. (1992). Comparison between sterile saline and tap water for the cleaning of acute traumatic soft tissue wounds. European Journal of Surgery, 158; 6-7: 347-50. Betts, J. (2003). Review: wound cleansing with water does not differ from no cleansing or cleansing with other solutions for rates of wound infection or healing. Evidence Based Nursing 6, pp.81. Cluett, E. and Bluff, R. (eds.), 2000. Principles and Practice of research in midwifery. Bailliere Tindall. Cormack, D., 2000. The research process in nursing. Oxford: Blackwell Science. Cunliffe, P.J. and Fawcett, T.N. (2002). Wound cleansing: the evidence for the techniques and solutions used. Professional Nursing 18, pp.95-99. Dawes, M. et al., 2005. Sicily statement on evidence-based practice. BMC Medical Education 5, pp.1-2. Fernandez, R. and Griffiths, R. (2008). Water for wound cleansing. Cochrane Systematic Syst Rev 23, pp. CD003861. Gannon, R. (2007). Wound cleansing: sterile water or saline? Nursing Times 103, pp.44-46. Goldenberg, M.A., 2006. On evidence and evidence-based medicine: a commentary on common criticisms. CMAJ 163(7), pp.837-841. Griepp, m.E, 1992. Undermedication for pain: an ethical model. Advances in Nursing Science 15. pp.44-53. Griffiths, R.D. et al. (2001). Is tap water a safe alternative to normal saline for wound irrigation in the community setting? Journal of Wound care 10, pp.407-411. Guyatt, G. et al., 2004. Evidence-based medicine has come a long way. BMJ 329, pp.990-991. Hall, S. (2007). A review of the effect of tap water vs. normal saline on infection rates in acute traumatic wounds. Journal of Wound Care 16, pp.38-41. Hinchiff, S. et al. (2003). Nursing practice and health care. Hodder Arnold. LoBiondon-Wood, G. Haber, J. (2006) Nursing Research: Methods and Critical Appraisal for Evidence-Based Practice. St. Louis. Mosby. Moscati, R.M. et al. (2007). A multicenter comparison of tap water vs. saline for wound irrigation. Acad Emerg Med 14, pp.404-409. NLH (2006). What is the evidence-based method of wound cleansing either with tap water or normal saline? Available from http://www.clinicalanswers.nhs.uk/index.cfm?question=2518 [Accessed 20th March 2008]. O’Neill, D. (2002). Can tap water be used to irrigate wounds in AE? Nursing Times 98, pp.56-59. Patel, S. and Beldon, P. (2003). Examining the literature on using tap water in wound cleansing. Nursing Times 99, pp.22-24. Riyat, M.S. and Quinton, D.N. (1997). Tap water as a wound cleansing agent in AE. J Accid Emerg Med 14, pp.165-166. Sachine-Kardase A, et al. (1992). Study of clean versus aseptic technique of tracheotomy care based on the level of pulmonary infection. Noseleutike 31(141), pp.201-11. Sackett et al., 1996. Evidence-based medicine: what it is and what it isn’t. BMJ, 312, pp.71-2. Salami, A.A. et al. (2006). A comparison of the effect of chlorohexidine, tap water and normal saline on healing wounds. Int J Morph 24, pp.673-676. Valente, J.H. et al. (2003). Wound irrigation in children: saline solution or tap water? Ann Emerg Med 41, pp.609-616. Watret L., Armitage M.A. (2002). Making Sense of Wound Cleansing. Journal of Community Nursing, 16(4), pp.27, 29-32, 34. Whaley, S. (2004). Tap water or normal saline for cleansing traumatic wounds? Br J Comm Nurs 9, pp.471-478.